Evolus 2 - for the sake of your heart

The Evolus Double Effect range of functional products helps lower cholesterol and control blood pressure.

In the beginning of September 2008, Valio Oy, Finland’s largest milk processing company, launched the Evolus Double Effect product range. This range includes the low fat HYLA low lactose yoghurts and lactose free drinks. The products are for consumers who want to look after their own health as well as the health of their loved ones. “Around half of Finnish adults have elevated cholesterol levels and about one third suffer from risen blood pressure,” says Kari Toikkanen, Product Manager, Valio.

Plant sterol to lower cholesterol
The plant sterol added to Valio Evolus® Double Effect product range lowers the total cholesterol and the LDL cholesterol, but not the beneficial HDL cholesterol. Numerous clinical studies have shown that plant sterol has a cholesterol-lowering effect.

Peptides help control blood pressure
Peptides are created when milk protein is degraded into smaller components fermentation of the Valio Evolus® Double Effect products using Valio’s patented method. The peptides help control blood pressure by inhibiting the action of the angiotensin converting enzyme (ACE) that is involved in raising it. The efficacy of the effective agents has been verified in five clinical studies.

Evolus Double Effect drink in portion pack
The Evolus Double Effect drink has been packed in a Tetra Top 100 ml carton pack. One pack corresponds to the daily dose. “The consumers have welcomed the product and think the daily dose is clear Kari Toikkanen reports. “The stores have also been delighted to add this product to their shelves”. The Tetra Top carton pack used by Valio has been redesigned, and the 4-pack wrapping has been replaced by cardboard. The pack stands out well from the competition and is now completely recyclable, including the wrapping. “Working together with Tetra Pak on redesigning the Effect drinks packaging, we came up with seven different versions. The new carton was one of these”, relates Juha Ylisiurua, Packaging Development Manager from Valio, and continues: “Reducing the use of plastic by removing the screw cap and changing the plastic film to cardboard wrapping means that it is easier for the customer to understand that the packaging is completely recyclable”.

For more information please contact: Sverre Falck, Tetra Pak Oy

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