Tetra Pak China launches large-size Tetra Prisma Aseptic

Tetra Pak has launched its 1,000ml large-size Tetra Prisma Aseptic carton package in China. The first product to be packaged in this carton is Su Nai, a premium health drink made from soy protein.

The launch signifies Tetra Pak’s expansion in the high-end market by leveraging its powerful capacity to lead innovations that symbolise today’s modern times. Tetra Prisma breaks away from the boxy look of traditional carton packaging by introducing a multi-faceted shape that incorporates an ergonomic design. The result is a pleasant visual effect, as well as an easy grip on the body of the carton.

As an ambient package, Tetra Prisma uses a six-layer structure of laminated paper, aluminum and plastic, protecting its contents and ensuring that they can be drunk without the need for refrigeration. In the China market, the popular Aha coffee, Mengniu premium milk product “Latte” and beverages “Love to Drink” use Tetra Prisma packaging. Globally, Tetra Prisma is a fast-growing packaging choice with annual sales of more than 20 billion packs in more than 40 countries and regions.

“As consumers increasingly demand better and newer products, and competition in the market intensifies, the emergence of high-end products that add value and really stand out is inevitable,” says Carol Yang, director of corporate communications at Tetra Pak China.

The large-size Tetra Prisma carton is a welcome addition to the family of Tetra Pak products, which cover a wide range of chilled and ambient packaging for dairy products, juices, alcoholic beverages, coffee, tea and health drinks, such as soy protein drinks, in both the general and the high-end segments of the market.

The Tetra Prisma aseptic carton in its various sizes is the culmination of many years research and development by more than 1,000 Tetra Pak engineers in 19 R&D centres in 10 countries. An influential innovator in the food packaging industry, Tetra Pak holds more than 5,000 patents, with 2,800 more in various stages of pending approval.

The use of Tetra Prisma to package Su Nai is compatible with Tetra Pak’s positioning in the high-end market, where the Su Nai soy protein drink has been introduced. Containing no cholesterol or harmful fat, protein obtained from soy beans by a process of separation is very pure and easy to digest. It has, therefore, been recognised as a premium health drink.

Yingzhimei, the company that produces Su Nai, is leading the trend in drinking soybean protein among health-conscious consumers. The superior quality of the product is assured by sourcing the main ingredient from Dupont Solae in the United Sates, and by the exceptional functionality and feel of the Tetra Pak Prisma aseptic carton.

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- Carol Yang