Tomato paste for those who value quality!

In November, 2003 Chumak and Tetra Pak introduced a new product on the Ukrainian market – The tomato pyramid – high quality tomato paste in Tetra Classic Aseptic. Before the launch the tomato paste was only available in glass jars.

The new convenient package has a colorful and attractive design and the aseptic technology helps saving nutritious value of the product and prolongs its shelf life. Each package consists of seventy grams high quality tomato paste which is made out of almost half a kilo of fresh tomatoes. Tomato pyramids are positioned in shops and supermarkets in colorful packs-displays with forty eight pyramids in each box. The launch was supported by nationwide TV commercials, PR activities and add-on as well as sampling promotions towards end consumers and the trade.

Recently, in October 2004, the cooperation was continued, with the result of two new varieties of tomato paste. The novelties offer Ukrainian consumers the possibility to taste Chumak tomato paste with greenery (“Piquant” tomato paste) and with hot peppers (“Hot” tomato paste).

Ukrainians consume twenty two thousand tons of tomato paste annually, and Chumak is the most popular brand. It is considered to provide everything that a good housewife values in tomato paste – good taste, and thick consistency. A low unit price adds the image of good economy of the purchase.

The tomato pyramid package has proven that a good package saves more than it costs and ultimately protects what’s good.

About Chumak

Chumak is a Ukrainian food manufacturer, founded by two young Swedish entrepreneurs in 1996. Chumak produces a wide range of products, such as Ketchup, oil, mayonnaise, seasonal products, tomato paste and cooking sauces, with strong market position as a first, second or third player in each of the categories. Ukrainians know and like Chumak, in 2003 Chumak was selected the fourth most known Ukrainian FMCG (Fast Mover Consumer Goods) brand. Chumak mainly distributes its products on the Ukrainian market, with export, although being a minor part of the business, to such various markets as Russia, Kazakhstan, United States, Israel and Bangladesh.

The main office together with the production facility is located in the Kherson region in southern part of Ukraine, with a Commercial office in Kiev. Chumak is known to deliver products with high quality direct from field to the table. With the new motto "Natural perfection", Chumak intends to strengthen their position further in the market.

For more information please contact: Sergey Shvets, Tetra Pak Ukraine