Tetra Pak at Anuga

Creating Value for the
New Global Consumer

Consumers who want it the way they want it and want it now, are no longer just sitting in London, New York or Taipei. They’re also in Sao Paolo, Bangalore and Bejing. As lives around the globe are becoming more complex and time increasingly a luxury, on-the go consumption is on the rise world-wide.

Read the full article Creating Value for the New Global Consumer

How to make a first impression

What’s true for people is increasingly true for products as well. Looks are an important part of the package. In a crowded shelf space, where competing products have similar pricing and benefits, visual differentiation frequently drives purchase decisions.

Read more How to make a first impression