Tetra Pak cartons star in line-up at Harrods

The unique design qualities of Tetra Classic cartons are being celebrated in a prestigious new design exhibition co-ordinated by Harrods, the upmarket London department store. ‘Design Icons’ seeks to explore the links between designers and their products, and cartons were at the heart of the recent, star-studded launch event designicons.harrods.com

Tetra Classic, the original iconic carton, and its creator, Dr Ruben Rausing, have been selected as one of just 30 design icons to be recognised. Other icons include the Apple iMac, Baccarat vase, Gucci dress, and Flexform chair.

As well as being acknowledged for the integral impact Tetra Pak has had on modern life and design, the modern carton has also been strutting its stuff with celebrity guests at the ‘Design Icons’ launch event, held at Harrods on April15th. All the mineral water served to thirsty stars was presented in specially designed Tetra Prisma Aseptic 500ml cartons.

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