Tetra Pak & Carrefour join forces to raise consumer
awareness of the climate challenge
In conjunction with EU Sustainable Energy Week (February 9-13), Tetra Pak and Carrefour, world leading retailer, are launching a consumer awareness campaign in over 600 hypermarkets across Spain, France, Belgium and Italy. Milk and juice cartons will carry a visual highlighting the Sustainable Energy Europe Campaign as well as specific packaging related eco-tips.
“The joint action with Carrefour aims to give a practical example of packaging’s role in raising consumer awareness on ways to tackle climate change like saving energy and using renewable resources,” said Erika Mink, Environment Director, Europe, at Tetra Pak. “Through the information and messages it can carry, packaging can be influential in helping guide consumer behaviour.”
Véronique Discours-Buhot, Sustainability Director of the Carrefour Group commented “We recognise that as a leading European retailer we have a clear responsibility to manage our direct impact on the environment and reduce our energy use. We can also promote action by our suppliers and help our many customers to limit their energy consumption.”
This campaign is the latest development in Tetra Pak’s established strategy for reducing its climate change impact. As a member of WWF’s Climate Savers Programme, Tetra Pak has increased the energy efficiency of its packaging material production by 23% since 2002 and is increasingly using certified green energy. To date six of Tetra Pak’s packaging material plants in Europe are using green energy or buying renewable energy certificates. Tetra Pak is thereby well under way to reach its objective of a 10% reduction of CO2 emissions in 2010 vs. 2005 in absolute terms.
Carrefour itself is making good progress in reducing energy consumption in stores and in working towards its objective of a 20% reduction by 2020 compared to 2004. It is deploying innovative energy management systems, energy saving lighting and closed freezer cabinets to achieve greater energy efficiency, with regular reporting to ensure it keeps on track with targets. Carrefour is also developing solutions for consumers such as the sale of green electricity to households and the growing offer of energy efficient products. Carrefour will also continue to raise supplier awareness and facilitate efforts to improve their environmental performance.
ABOUT EU SUSTAINABILENERGY WEEK
The third annual edition is taking place across Europe from Monday 9 to Friday 13 February 2009. The EUSEW is organised by the European Commission's Directorate-General for Energy and Transport with the support of the European Institutions and major stakeholders concerned with sustainable energy issues in Europe. Tetra Pak and Carrefour are active supporters. More information at www.eusew.eu
Visit www.carrefour.com
For more information please contact;
- Elisabeth Comere, Tetra Pak +32 02 230 11 67
- Carrefour Group Press Office + 33 (0)1 58 47 98 88