The 40s
Say hello to the Long Playing Record, the bikini, jets, helicopters and the H bomb. Say goodbye to the Second World War.
This was the era of building a bright new future. And the start of one of the world’s largest packaging companies.
"Doing something that no one else has done is actually quite hard."
- Ruben Rausing.
1943 – A star is born
Ruben Rausing starts to develop a milk package that required a minimum of material whilst providing maximum hygiene. The idea for the tetrahedron-shaped Tetra Classic carton was born.