The 40s

Say hello to the Long Playing Record, the bikini, jets, helicopters and the H bomb. Say goodbye to the Second World War.

This was the era of building a bright new future. And the start of one of the world’s largest packaging companies.

"Doing something that no one else has done is actually quite hard."
- Ruben Rausing.

1943 – A star is born

Ruben Rausing starts to develop a milk package that required a minimum of material whilst providing maximum hygiene. The idea for the tetrahedron-shaped Tetra Classic carton was born.