Baby Boomers and “all you need is love”. Man goes to the moon, the Berlin Wall goes up – and milk goes bacteria free.
1960 – Mexico Milk
Tetra Pak expands into Central America and opens a production plant for packaging material in Mexico.
1961 – Hello Ultra-Hygiene
The first aseptic filling machine for bacteria-free milk is presented. In the same year, Tetra Pak goes east, selling packaging machines to the USSR.
1962 – Go West
We start to market tetrahedron-shaped cartons in the USA.
1963 – The Tetra Brik package makes an entrance
The Tetra Brik package is launched in Sweden, first in Motala and then in Stockholm.
1964 – Into the Middle East
We enter the Middle East market by installing a Tetra Classic Aseptic machine in Lebanon.
1965 – The Tetra Rex package arrives
Åkerlund & Rausing is sold to free up finances for further development within AB Tetra Pak. The Tetra Rex package, a gable-top package, is presented for the first time.
1969 – The first series of Tetra Brik Aseptic machines
The first series of Tetra Brik Aseptic machines are built. Tetra Classic Aseptic machines for one-litre cartons and two new Tetra Rex machines are introduced.