The 70s

The world goes disco crazy while the Godfather makes you an offer. The oil crisis keeps cars off the road and Tetra Pak sells 20 billion units.

1971 – Ten billion packages a year

We extend into the Far East by opening a plant in Japan. The total annual production of Tetra Pak packages exceeds 10 billion units.

1972 – From China to Africa

We make a debut in the People's Republic of China at the Peking Trade Fair and open a training centre in Nairobi, Kenya.

1974 – Milk down under

Tetra Pak Australia starts its own plant for packaging material.

1975 – Social programme in Iran

We sign a major contract with Iran within the framework of an extensive social programme highlighting protein supply.

1976 – The Tetra King package arrives

The first field test for the Tetra King packaging system takes place in a small number of shops in the area in and around Lund, Sweden.

1977 – 20 billion packages

Annual production of packages exceeds 20 billion units. The Tetra Brik packaging system is introduced in the US.

1978 – First first Tetra King machine to Germany

The first Tetra King machine is delivered to Hamburg, Germany, packing cream in 250 ml packages. Tetra Pak gets a grip in South America and opens a plant for packaging material in Monte Mor, Brazil.

1979 – Tea to China

Tetra Pak delivers the first Tetra Brik Aseptic machine to the People's Republic of China. Products include chrysanthemum tea and sugar-cane juice.