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The 80s

Yuppies turn greed into good, men have their mullet cuts and Pop stars ask “Do they know it’s Christmas”?  A Tetra Pak era comes to an end when Ruben Rausing dies.

 

1980 – Production reaches 30 billion units a year

A new generation of Tetra Brik Aseptic machines is introduced, capable of producing 5,000 cartons/hour with a sterilisation bath in the machine.

The annual production of Tetra Pak packages exceeds 30 billion units.

 

1981 – Wine in Tetra Brik Aseptic packages

The Tetra Brik Aseptic system is approved by the United States Food and Drug Administration.

Wine in Tetra Brik Aseptic packages appears for the first time in Argentina.

 

1983 – End of an era

Dr. Ruben Rausing, founder of Tetra Pak passed away on August 10th.

 

1985 – Aseptic becomes the star

The company produces more than 37 billion packages each year, and aseptic packages account for 65 per cent of the total.

The company offers solutions for dairy and distribution by acquiring Alfa-Laval Logistics AB, a company involved in the development and marketing of distribution equipment for the dairy and food industries.

 

1986 – Wine on the up

More than 400 million Tetra Brik Aseptic cartons for wine are produced in twelve markets.

The company strengthens its position in the US by acquiring Liquipak, a manufacturer of machines for gable-top cartons.

 

1987 – Getting stronger in the Far-East

We inaugurate a turnkey factory for packaging material in Beijing, China with a production capacity of one billion packages a year, as well as a new packaging material plant in Taiwan.

 

1988 – And in the Near-East

We sign agreements in Ukraine, India and Turkey to produce packaging in these countries.

 

1989 – We reach the 50 billion mark

The first Tetra Top square packages are sold in Sweden and the UK, and the A new shape for cartons is launched in Spain: the 750 ml Slim Tetra Brik

Total annual production exceeds 50 billion packages.

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