30 Years In India

A journey called India

Tetra Pak® India started operations in 1987. Being the first carton packaging company at that time brought with it many opportunities as well as many challenges. It’s been a long journey since then. In the years that followed, we not only introduced best-in-class technology but also customized it for the Indian market. This was complemented by a world-class factory that not only produces for India but also the rest of the world. Our vision to make food safe and available everywhere has expanded into new dimensions of food safety, food access and sustainability, touching millions of lives across the country. This journey of staying ahead of the curve together with our customers, has made Tetra Pak® India one of the fastest-growing markets globally. We are proud to celebrate 30 years in India.

CUSTOMER STORIES

Parle Agro – Refreshing India

Parle Agro's journey has been marked by many breakthrough innovations. Since the launch of Frooti in Tetra Pak® cartons in 1985, the company has time and again introduced new packaging formats successfully, based on consumer and market insights. Today, Frooti has reached an iconic status and has ambitions to remain the innovation leader. Watch Nadia Chauhan, CMO and Joint MD of Parle Agro, talk about this journey.

Amul – The taste of India

Tetra Pak’s® aseptic technology is helping India’s largest dairy brand Amul meet its ambition to make milk available to even the remotest corners of the country – without the need for refrigeration or preservatives. RS Sodhi, MD of GCMMF (Amul) talks about how the partnership with Tetra Pak® is redefining the branded milk market

Dabur – The Real good juice

India’s leading juice and nectars brand Dabur has been developing formulations that are inspired by international experience and yet are very Indian in nature. KK Chutani Executive Director, Consumer Business, Dabur, talks about the fruitful partnership between Dabur and Tetra Pak® and how this association brought about ground-breaking product innovations. Together, they ensured that India doesn’t need to depend on seasons anymore to enjoy the freshness of seasonal fruits.

Paper boat - Sharing drinks and memories

The coming together of Paper boat and Tetra Pak® meant more "drinks" and more "memories" to be shared, made possible by a new pack format. The association stands testimony to what is achievable when an interesting idea is married to innovative packaging - a product that every Indian can relate to. Watch Neeraj Kakkar, CEO, Hector Beverages recount the story of this partnership.

INDIA STORIES

Accessibility - Meeting extreme ends

India runs on milk. But while our love for milk is consistent across the land, access to it is not. This is the case in several regions of India. Tetra Pak®, together with organizations like Amul and Karnataka Milk Federation are changing the landscape. With new cost effective and compact Tetra Pak® pack formats, milk cooperatives as well as private dairies are able to take fresh milk from farmers to households across India. Witness the story of how Tetra Pak® is helping people across the remotest regions of India by providing them access to safe and fresh milk.

Super Factories: Tetra Pak®

Tetra Pak’s® state-of-the-art plant at Chakan is the largest facility outside of Sweden and home to the packaging material factory in India. It is one of the best performing amongst the 42 Tetra Pak factories worldwide, delivering world-class packaging material to local and international markets.
This episode of Super Factories on the National Geographic Channel takes you on a tour of Tetra Pak’s® IGBC (Platinum) certified state-of-the-art Chakan facility and shows how it delivers on the company’s brand promise -- 'PROTECTS WHAT'S GOOD'.

Swedish PM Stefan Lovfen praises Tetra Pak's® initiatives

Swedish Prime Minister Stefan Lofven was invited by Prime Minister Narendra Modi to inaugurate the ‘Make in India Week’. It was a proud moment for Tetra Pak® when he also visited the Tetra Pak® site at Chakan and lauded the world class standards that led to the facility being awarded the IGBC ‘Green Building’ platinum certification and several food safety awards. He also appreciated how Tetra Pak® is not only making it possible to deliver safe packaged foods to every corner of India but also fulfilling its environmental responsibilities by setting up a recycling ecosystem to enable recycling of more and more of the used cartons. For him, Tetra Pak® was a great example of ‘Make in India’ and ‘Make for India’.

SUSTAINABILITY

“Mission Possible” with Robert Swan: How are Tetra Pak® cartons recycled?

Tetra Pak® cartons are primarily paper-based and fully recyclable. The company has been working in partnership with government agencies, NGOs, the waste trade and recyclers over the last 15 years to build a sustainable used cartons collection and recycling ecosystem. It enables used beverage cartons to get a new life, and in the process, providing waste pickers an additional livelihood opportunity.
Well-known environment champion Robert Swan, the first person in history to walk to both Poles, takes us through the fascinating story of how Tetra Pak® cartons get collected and recycled - and give back to society.

CAMPAIGNS

Cartons Le Aao, Classroom Banao

The ‘Cartons Le Aao, Classroom Banao’ campaign was launched as part of Tetra Pak’s® ongoing flagship programme ‘Go Green with Tetra Pak®’. It was undertaken in collaboration with retail chains Reliance Fresh, Sahakari Bhandar, Reliance Smart and R U Recycling (RUR), a Mumbai-based environment group at the forefront of promoting recycling. This campaign urges citizens to collect and deposit used cartons that can then be recycled into school desks and other school infrastructure for lesser privileged schools. Watch how every used carton deposited at a collection center can make a difference.

Safe For Sure

UHT (Ultra-high temperature) treated milk, packed in six-layers of Tetra Pak® packaging, is bacteria-free and can be safely transported across geographies without the need for refrigeration or preservatives. To educate consumers about the technology that makes the milk safe and keeps it safe for consumption, Tetra Pak® recently launched the 'Safe for Sure' campaign. Watch 5-year old Immi explain just why the Tetra Pak® logo on the carton means that the milk is Safe For Sure.

Safe and Nutrious food

Safe and Nutritious Food

Tetra Pak® has partnered with Food Safety and Standards Authority of India (FSSAI) for their campaign around Safe and Nutritious Food. The recently launched campaign is aimed at spreading awareness about food safety and nutritious food through interactive workshops at over 100 schools, RWAs and other locations across South Delhi and Gurugram between May and July 2017. This partnership is an extension of Tetra Pak® ‘Safe for Sure’ campaign which was launched to create awareness about the benefits of UHT milk and aseptic technology. The campaign is delivering the message through special mascots, Master Sehat and Miss Sehat, two superheroes committed to helping kids adopt healthy eating habits.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​