Finding the ideal package

A package is the most tangible and frequently handled product expression of a brand. Therefore, it is an effective marketing tool.

Furthermore, consumer research –commissioned by Tetra Pak – shows that the choice for a specific package can measurably contribute to a brand’s success, if the package supports the brand proposition (Brand fit), positively impacts the shelf’s preference share (Shelf performance) and is user friendly for consumers (Usage).

Based on extensive consumer research Tetra Pak has developed the so-called Packaging Recommendation tool that makes an informed recommendation for the ideal package, substantiated with a cost competitive proposal for production.

We showcase a number of cases to give you an example of how the choice for a specific pack type can contribute in a better market performance of the brand.

Do you want to know the ideal package for your product?