Brand fit

Asturiana’s functional ambient white milk is a very special kind that offers additional health benefits such as promoting intestinal transit, lowering cholesterol and boosting the immune system. In addition to the extras in the milk, the Tetra Evero Aseptic package also adds to its innovative and unique shape, underlining the premium positioning.

Shelf performance

The functional milk range really stands out in the retail shelf due to the towering shape of the Tetra Evero Aseptic package and the intriguing colours of the design. The eye-catching combination of the shape and design are truly compelling to consumers.

Usage

Hasty early morning breakfasts require efficient handlings and the Tetra Evero Aseptic package offers just that: a great pouring experience for consumers and easy opening and closure thanks to the convenient wide cap.

Brand fit

Christmas is the festive season of the year, providing Luxlait with a great opportunity to temporarily launch Egg Nog: a special indulgent product with vanilla flavour and (non-alcoholic) rum extract. A delicious treat for adults. The exclusivity of this seasonal product is further enhanced by the premium look of the Tetra Top package.

Shelf performance

A special occasion deserves a special product with ditto package, which is definitely the case with Luxlait’s egg nog in the Tetra Top package, highlighting the product’s uniqueness on shelf.

Usage

The viscosity of egg nog requires a broader opening than what’s needed for milk for instance. Tetra Top’s easy handling and wide closure enable smooth pouring into party glasses.

Brand fit

Plain high quality milk such as Joyvalle AA milk is a favourite drink enjoyed at the breakfast table by many every day of the year. The practical Tetra Brik Aseptic Edge package delivers convenience for daily recurring tasks; the easy pouring of tasty Joyvalle AA milk ensures a great start of the day.

Shelf performance

On a retail shelf which is traditionally dominated by rectangular-shaped packages, Joyvalle stands out at once with the Tetra Brik Aseptic Edge package. The instant appeal of the package with the slightly slanted top and big closure contributes to consumer preference.

Usage

Daily breakfast routine requires consumers to quickly pour out their milk into a glass or cereal bowl. The Tetra Brik Aseptic Edge package offers the great grip and easy pouring for this daily morning ritual. Furthermore, the LightCap closure is perceived as very convenient by consumers and even rewarded with an official approval from the Swedish Rheumatism Association.

Brand fit

The fun and no-nonsense Yogho!Yogho! drinks proposition requires a straightforward and handy package. The large front panel of the Tetra Brik Aseptic Slim package provides maximum visibility for Yogho!Yogho!’s fun character featuring prominently on pack, making this a very appealing and instantly recognised brand.

Shelf performance

Kids just love the colourful design of Yogho!Yogho! and the size of the front panel of the Tetra Brik Aseptic Slim package guarantees maximum exposure of the brand identity. Furthermore, the overall familiarity with this package ensures that mothers never miss out on their kid’s favourite drinking yoghurt.

Usage

Promote independence at young age: let the kids do the pouring! The HeliCap closure is an easy solution to open and reclose the Tetra Brik Aseptic Slim package and allows kids to smoothly pour the yoghurt drink into a glass.

Brand fit

Soy expert Alpro cares for people and planet, which they once again prove with their plant-based alternative to yoghurt, Mild & Creamy. Matching the brand’s fresh and environmentally conscious positioning, the fruity range is packed in the Tetra Rex gable top package, the icon of freshness.

Shelf performance

The freshness perception of the Tetra Rex package certainly contributes to positioning Alpro’s Mild & Creamy as a relevant soy-based alternative for traditional dairy-based spoonables.

Usage

Poured into a bowl for lunch or after dinner as a dessert: the wide opening of the Tetra Rex package offers a great pouring experience for viscous food products such as Alpro’s Mild & Creamy plant-based alternative to yoghurt. By the way, closed easily after opening as well.

Brand fit

In a society where people are increasingly on the move Luxlait was quick to recognise the out-of-home opportunity by launching a range of milkshakes in a practical Tetra Prisma Aseptic package. The indulging and fun character of the product is reinforced by the hexagonal shape of the package.

Shelf performance

Besides the fun shape that emphasizes the product’s premium character, consumers perceive the Tetra Prisma Aseptic package as very practical due to the size, shape and remarkable DreamCap closure. All in all a practical and fun package which is easily singled out on the shelf among cans and plastic bottles.

Usage

On the move consumption requires an easy to handle package, delivering on sippability and reclosability; the DreamCap closure on the Tetra Prisma Aseptic package delivers precisely this comfort and security. The unique development of the DreamCap secures resealing and an optimal flow.

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