Brand fit

The Smoothie range marketed by Healthy People is the ultimate expression of a healthy and indulgent lifestyle demanding a slender looking Tetra Gemina Aseptic package which hints at reflecting the shape of a fit and slim body. The corresponding clean and refreshingly fruity design further enhances the health perception with a touch of indulgence.

Shelf performance

The remarkably sharp slanted and tapered top of the smoothies’ Tetra Gemina Aseptic package definitely stands out in the retail shelf; it is a unique package that draws attention among the smoothie range in the chilled cabinet.

Usage

The slanted top with the easy to open StreamCap closure on the Tetra Gemina Aseptic package ensures smooth pouring without any spilling. Furthermore, the reclosability of the package guarantees the smoothies’ taste and freshness after opening when kept chilled.

Brand fit

100% approved by moms, 100% fruits and pure juices. The indulgent and fun character of the smoothies marketed by Innocent is matched perfectly by the fun shaped Tetra Wedge® Aseptic package.

Shelf performance

Mothers buying their kids drinks for school preferably opt for multipacks in their weekly shopping trip. Innocent fitted exactly four individual Tetra Wedge® Aseptic packages in a rectangular shaped carton box. This unexpected choice of display, with excellent brand exposure, instantly makes the smoothies stand out in the retail shelf.

Usage

Whether at school or on the go, Innocent smoothies offer a great sipping experience using the U-straw. Besides, kids just love the highly remarkable fun shape of the Tetra Wedge® Aseptic package.

Brand fit

Happy People’s non-alcoholic juice cocktails offer a unique experience to those who don’t want or can’t drink alcohol but who do want to experience the exotic flavours of delicious cocktails from the Caribbean. The Tetra Prisma Aseptic package adds to the unique experience with its luxurious and playful appeal that enhances the brand’s ‘happy’ proposition.

Shelf performance

Uncommon in terms of shape the Tetra Prisma Aseptic package is a real eye-catcher in the soft drink section. On top of that, the colourful design makes it absolutely impossible to miss out on the Happy People juice cocktails in the retail shelf.

Usage

Besides good looks, the Tetra Prisma Aseptic package also has a good feel that adds to the usage experience of the Happy People juice cocktails. The hexagonal shaped package provides a firm grip and thus allows for smooth pouring into cocktail glasses.

Brand fit

Appelsientje is thé leading captain in the juices category and hence by far the most popular juice brand. With a long standing heritage in the brick-shaped package, any kind of innovation entails the risk of alienation. Hence, Appelsientje chose to stay closer to a somewhat familiar package shape and opted for the convenience of the Tetra Brik Aseptic Edge package. Furthermore, Appelsientje’s pay off ‘thanks to nature’ is reinforced by the choice to pack the juices in environmentally friendly carton-based packaging.

Shelf performance

On a retail shelf which is dominated by brick-shaped packages, Appelsientje chose to break the default packaging code by selecting the Tetra Brik Aseptic Edge package; with its slightly slanted top it is widely recognised to become the new consumer favourite and hence default pack type, creating relevant on-shelf differentiation.

Usage

As a typically family-loved brand Appelsientje is poured into glasses by every single family member; from young to old. Easy opening, smooth pouring and simple reclosing are all provided by the LightCap closure on the Tetra Brik Aseptic Edge package; therefore, age plays no role.

Brand fit

A thorough work-out at the gym requires sizzling, thirst-quenching drinks such as Frisse Fruitdrank; a slightly carbonated still drink packed in the single serve Tetra Brik Aseptic Slim package; an ideal portion pack for on-the-go occasions like the gym, at school or in amusement parks.

Shelf performance

Mums shopping for their teens typically prefer multipacks offering greater convenience than the single packs. The rectangular shape of the Tetra Brik Aseptic Slim package makes it an ideal format for multipack propositions creating visibility on the shelf.

Usage

Feeling thirsty? Make sure to bring along Frisse Fruitdrank in the user-friendly Tetra Brik Aseptic 250 ml Slim package; it is the ideal packaging solution for a single serve, thirst quenching on-the-go occasion.

Brand fit

IN/FUSION’s 100% organic teas with a twist of fruit juice are a real hit in France! Such a hip and trendy brand requires a ditto package that matches the requirements of mobile young urban professionals for natural and healthy beverages. The uniquely shaped Tetra Prisma Aseptic package with the DreamCap combines a trendy brand appeal with on-the-go convenience.

Shelf performance

The IN/FUSION herbal teas immediately stand out in the shelf; the full printability of the Tetra Prisma Aseptic package and its hectagonal shape bring out brilliantly the strikingly distinctive and inspiring metropolitan city designs by French graffiti artist Billie Jean.

Usage

Urban living is characterised by its ever increasing on-the-go consumption; a lifestyle that is enhanced by the easy to handle 330 ml Tetra Prisma Aseptic package with great grip and fantastic sippability due to the consumer insights based DreamCap closure.

Brand fit

No doubt Wicky brings true value-for-money. It is an incredibly famous no-nonsense proposition loved by kids throughout the Netherlands, and of course, packed in kids’ absolutely favourite portion pack, the Tetra Brik Aseptic 200 ml Slim package. A straightforward, easy to handle package for sipping fruit flavoured still drinks at home, at school or on-the-go with an uncomplicated, easy to recognise design.

Shelf Performance

Wicky is available in a wide array of multipacks of Tetra Brik® Aseptic Slim packages; the blockish shaped multi-packs cannot escape from anyone’s attention on the retail shelf and the price surely plays a decisive role in the final purchase.

Usage

Kids aged 4-12 years simply love being able to choose their own drink and to sip from the straw. Wicky’s Tetra Brik® Aseptic Slim portion pack delivers specifically that fun experience kids are after. However, they should never be told that smashing the pack after consumption is even more fun!

Looking for the right packaging for your juice, nectar or still drink?