Tetra Pak in Pakistan

In the mid-1970s, Danish Turnkey Dairies, Tetra Pak of Sweden and Packages Ltd. of Pakistan acquired Milko Ltd., the only dairy plant in the country. Milk with 15 days of shelf-life in low-cost paper-based packaging was supplied to the market in 1977 and, as expected, was initially met with scepticism. However, demand soon started to rise and in 1978, 34 machines were imported to meet the increasing demand. The Tetra Classic® Aseptic half litre pack was surpassed by the new one litre Tetra Brik® Aseptic packaging.

Then in the year 1984, Tetra Pak Pakistan was born. Early customers included Milk Pak (now called Nestle), Haleeb and Bambino. The 1980s was a period of struggle and perseverance. Packaged milk appeared to be too new an idea to sell well but experimentation and troubleshooting facilitated the learning process. 

The 1990s was the beginning of a whole new era. Advancements were introduced and rapidly embraced by almost every function in the company. In 1992, added efforts were made to increase customer awareness about packaged milk.

 In 1995, the company obtained an ISO 9001 certification. A year later, Tetra Classic® Aseptic (TCA) was replaced by faster performing machines. Tetra Pak's customer base kept growing and it became the biggest food processing and packaging company in the country, as consumers began to realise that packaged liquid food was more convenient, safe, and hygienic and of better quality. In the same year, a printing press was installed and this was a major breakthrough for the company.

 In the year 2000, the new millennium ushered in a period of strong growth, which has sustained since, year after year. Where there had been resistance from consumers for the past many decades about drinking packaged milk and juices, there is today a high level of acceptance, to the extent that these products have become a part of people’s daily routine.

New factory at Sundar Industrial Estate

Tetra Pak invested over 92 million Euros to set up a state-of-the-art packaging material manufacturing plant in Pakistan to meet the growing demand. The plant, which became operational in 2011, is a strategic addition to Tetra Pak’s capability to meet rapidly growing demand.

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Employing world class manufacturing processes, the new plant features the most advanced technologies and equipment in the world to produce such popular carton package materials as the Tetra Brik® Aseptic (TBA) and Tetra Fino® Aseptic (TFA).

Tetra Pak - a socially responsible organisation

Tetra Pak Pakistan is a caring corporate citizen that has in the past, created many projects for community improvement. As a socially responsible corporate citizen, Tetra Pak Pakistan has a commitment towards the people of Pakistan. Tetra Pak has undertaken initiatives while working with NGOs such as WWF, IOF, media, charities, and academic institutes (LUMS) and others throughout its existence in Pakistan. Some of the highlights in this regard include:
 
In response to the massive earthquake of 2005, Tetra Pak arranged 25 truckloads of packaged milk and juices for the quake-affected areas and also donated Rs. 6 million for the relief work. In addition, employees of Tetra Pak Pakistan donated over Rs. 500,000, as well as in-kind donations such as blankets, woolen clothing, medicines and tents.
 
In 2007, Tetra Pak Pakistan donated 5 million Euros to the School of Engineering at LUMS. Other corporate social responsibility initiatives with various NGOs and developmental agencies have also been a part of the company's priorities.

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