The history of wine spans thousands of years and is closely intertwined with the history of agriculture and Western civilization. Today wine-making is a global industry, with most of the countries of the world producing wine. Asia is increasingly becoming a player in the global wine market, despite many countries in the region lacking a traditional wine drinking culture. The influence of a young, 'more worldly' generation is driving interest, many of whom have been educated or travelled in the West. Future innovation will resolve around how to target to Millennials (as older consumers tend to be the target audience) to ‘demystify’, flavours and intensity of blends.
Wine is traditionally bottled in glass bottles, but several wine producers have found many advantages of using Tetra Pak’s packages.
The material is extra friendly to nature, and the handy format makes it a lot easier to transport. It reduces weight and space for suppliers and consumers and is very easy to recycle.
A carton package gives wine excellent protection and keeps both colour and taste. The neat package format is extremely consumer convenient making wine easy to open, easily gripped and easy to pour from. It’s easy to reclose too.
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