Shelf safe, convenient and now easy to understand.Tetra Pak has launched a two-year marketing campaign about the concept of shelf safe milk to educate American moms about its benefits, convenience and safety.
Featuring a theme of “Milk Unleashed,” the campaign conveys the message that shelf safe milk enables moms to have a healthier beverage choice for their kids and themselves – even with their busy, on the go lifestyle, since milk in Tetra Pak shelf safe cartons doesn’t require refrigeration until the container is opened and has no preservatives added.
The Milk Unleashed website is packed with tips for moms on the go, nutritional information about milk, ideas for increasing milk in their families’ diets, plus promotions, contests and information about the various brands of shelf safe milk in the US market and where to buy.
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