Since launching in Saudi Arabia with Al Rabie, the leading fruit juice manufacturer in the Middle East, the Tetra Prisma Aseptic 330ml carton with DreamCap has proven popular with consumers. The innovative carton and cap are now sold in 11 countries, including the US, Japan, Italy, Lebanon, Portugal, Germany, Ukraine, Serbia, Taiwan and Trinidad & Tobago.
The Tetra Prisma Aseptic carton is a unique 8-sided shape, firm, enhanced package. The ergonomically designed DreamCap closure suits facial geometry and ensures optimum beverage flow.
Al Rabie applied the closure to its popular 330ml range of juices and chocolate flavoured drinks, in response to today’s consumer demands for easy, practical and safe on-the-go drinking solutions. The juice and beverage market in Saudi Arabia is currently experiencing significant growth.
"The consumption of juices and beverages in the Kingdom of Saudi Arabia reached 6.5 percent compound annual growth rate, reflecting an increased demand for these products," said Al Sharif Monther Al Harthi, CEO, Al Rabie.
“For Al Rabie, the package has created its own niche market and then continued to grow to a sizable chunk of our business, without cannibalising the existing products,” said Sardar Wahid Ullah, Business Director, Al Rabie.
Other customers tell similar stories.
Japanese customer Morinaga has recently launched two fruit-based drinks in Tetra Prisma Aseptic 330ml carton with DreamCap, the first in the Japanese market. The form, functionality and size of Tetra Prisma Aseptic 330ml with DreamCap informed Morinaga’s choice of package.
“Products seen on the shelves of convenience stores are drastically changing with the transformation and diversification of consumers’ lifestyles and due to factors such as ageing of society and declining birth rates. In the midst of that, retailers and brand owners looking for something new are expressing great expectations for this new product,” says Ayumu Takeda, Key Account Manager for Morinaga.
In the US, beverage products including Atkins Day Break breakfast drink, Monster Energy coconut water, Muscle Milk protein drink, Gatorade G Series recovery protein shake, Svelte protein shake, Gorilla Coffee cold brew coffee and White Wave Foods dairy creamer are sold in Tetra Prisma Aseptic 330ml cartons with DreamCap.
Atkins Inc chose Tetra Prisma Aseptic 330ml carton with DreamCap for a new breakfast on-the-go product. Atkins CEO, Monty Sharma said, “Fifty-four percent of consumers say they don’t have enough time to eat breakfast – they want easy, grab-and-go choices that are still low in sugar and simple carbs.
“Atkins added a new resealable cap to their Day break shakes, making them easy to open, close and carry while in transit,” he said.
Atkins launched Dream Cap in March 2011 with a new breakfast drink called Day Break. Following a successful launch in mid-2012, Atkins began converting the rest of its regular nutritional shakes to Dream Cap. Atkins has experienced considerable growth demonstrated by Tetra Pak’s sales increase to Atkins of 40 per cent in 2012 versus 2011.
Michael Zacka, President and CEO of Tetra Pak, United States and Canada said, “After experimenting with different packaging solutions for years at Tetra Pak, we came to the same realisation; our strength lays in aseptic technology and carton-based packaging for key categories, such as dairy, juice and still drinks.
“Focusing on these strengths has enabled us to develop innovative and unique problem-solving packaging. Examples include our on-the-go Tetra Prisma Aseptic with a DreamCap, which has superb drinkability.”
Consumer tests in France, Italy, UK and US prior to its launch found it the most comfortable carton drinking experience.
The Tetra Prisma Aseptic 330ml carton with DreamCap is suited to on-the-go beverage consumption including fruit juices, iced tea, high-protein products, energy drinks, water, meal replacements and milk beverages that are flavoured or enriched.
The Tetra Prisma Aseptic 330ml carton with DreamCap are suitable for recycling and has a much lower environmental impact than plastic bottles. The carton is collected and recycled in the same stream as other beverage cartons.
Tetra Prisma Aseptic 330ml carton with DreamCap can be integrated with the Tetra Pak A3/CompactFlex iLine by purchasing the dedicated Cap Applicator 30 Flex, ensuring low investment for existing and new customers.