Working across the value chain means addressing everything from consumer awareness, collection and sorting infrastructure, through to increasing the value of recycled materials. Partnership and collaboration with stakeholders are critical to building sustainable recycling value chains.
As a part of our efforts to increase recycling rates, we support packaging recovery organisations, multi-stakeholder alliances and initiatives, beverage carton associations and recyclers. We work with them on product, equipment and technology development, with the aim of expanding the recycling of packaging. This is important for ensuring carton packages can be recycled in the markets where our business operates.
In 2019, in response to the increased focus on extended producer responsibility worldwide and to the Single Use Plastic Directive in Europe, we were part of setting up many of today’s top recycling and circularity industry initiatives. In 2020, these became fully operational, and we continued to play an active role.
The 3R Initiative (3RI) was created with the mission to catalyse zero plastic waste leadership. The initiative supports a market for plastic credits that will sustainably increase the value of plastic and carton package waste and incentivise new activities that support the circular economy. Tetra Pak is a founding member, together with Nestlé, Danone, BVRio, Verra, and other NGOs and service providers.
We joined forces with leaders from suppliers and competitors including BillerudKorsnäs, Elopak, SIG Combibloc and Stora Enso to form GRACE, of which we are also co-chair. GRACE brings together producers of carton packages, liquid paperboard and similar paper-based packaging to promote their products’ assets and increase effective collection and recycling worldwide.
By being part of these initiatives, we believe we can contribute more and make a bigger impact on recycling around the world.