Welcome to the 14th edition of the Tetra Pak Index, which shows how the global pandemic has “rewired” today’s consumers, forcing them to rethink their priorities and behaviours, as they seek a more resilient and sustainable future. It also underscores the need for a more purpose-driven global conversation and urgent, concerted action to bring about positive change.
As the world changed in 2020, consumer attitudes and behaviours changed with it. This year’s Index explores the “sticky trends” that we expect to last beyond the COVID-19 pandemic, along with the opportunities that each trend presents, in three key areas: home, health and the environment.
Consumers today are focusing on their living spaces in ways they weren’t before the pandemic. The home has been redefined as sanctuary, workplace, schoolroom, entertainment hub, shopping mall and more, significantly changing daily routines and rituals.
Consumer interest in health is not a new trend, of course – but attitudes have been changed significantly by the pandemic. As we have seen, COVID-19 has been the #1 consumer concern for the past two years, pushing all other health worries far down the list, cited by just 13% of respondents this year.