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Home Sustainability Focus areas Circularity & recycling Collection and sorting

Why is waste collection important?

To keep making progress towards a circular economy1, recycling is needed. But we can only recycle what's being collected and sorted, and the world is still just getting started with this vital work. Awareness and legislation are vital to making the collection available and attractive to everyone.  

Raising awareness via packaging with retailers


Providing clear information on how to recycle a carton packages can be a first step to encouraging more consumers to recycle. We work with customers and retailers to encourage clear communication on our packages.

Retail woman looking at Tetra Pak packages

Action through educational programmes

We’re collaborating with customers, retailers and communities on educational programmes to increase consumer awareness about recycling.

An example is “Recicla Cidade” in Brazil that delivers training courses for municipal employees and cooperative members, carrying out more than 552 awareness campaign actions and reaching 192,000 people through mobilisation actions in 2022.
In Southern Vietnam, the collection of used carton packages through the informal sector, engages and connects the paper mill Dong Tien with waste aggregators and waste pickers, making sure the demand for used carton packages is known.
Tetra Pak joined forces to launch the Alag Karo program in Gurugram, India. The focus of this initiative was to promote Source Segregation of Waste (SSW) to enhance recycling efforts and reduce waste dumping and burning in the city.

Related links

Recicla Cidade

1The Ellen MacArthur Foundation defines the circular economy as “a systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution.” Source: https://ellenmacarthurfoundation.org/topics/circular-economy-introduction/overview