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Home Insights Cases and articles Matching people and products

Matching people, products and packages

The package is an integral part of any ready-to-drink (RTD) tea product. It helps you create meaningful connections with your consumers and highlights how you help meet their needs, whether they’re getting ready to start the day, looking for a mid-day treat or winding down in the evening. Here are three examples of people, product and package combinations, based on our Demand Spaces consumer segmentation model.

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Morning wake-up

Woman holding iced tea package.

Get off to a good start

It’s 7am and a twenty year old office worker is rushing to catch her bus. She isn’t hungry but needs an energy boost to get her day off to a good start. She grabs a carton of low-sugar RTD tea with added vitamins to drink on the way to work.

Hand holding peach iced tea package.

Portion package for life on the go

Meet Tetra Prisma® Aseptic Edge with DreamCap™ 26 Pro – the eye-catching portion package for RTD tea drinks. Easy to hold, open and reclose, it can be carried safely in a bag or backpack. The cap has visible tamper evidence, and a 26 mm diameter opening makes for a smooth drinking experience.

Self-rewarding indulgence

Man at gym holding a bag.

Pick me up after the gym

After a lunchtime weights session, this guy needs a tasty treat to reward his efforts and quench his thirst. Luckily, there’s a basket full of mini tea concentrate in the kitchen at work. He mixes one with iced water to get the sweet, flavoursome, pick-me-up he needs. With added vitamins and minerals, it feels like a permissible indulgence.

Hands with iced tea in glas and triangle package on the table.

Mini package for long-lasting convenience

Tetra Classic® Aseptic 20 ml plus packages of tea concentrate can be stored at room temperature for up to twelve months, making them handy for in-home (or in-office) consumption as well as in hotels and food service. Thanks to a simple pull-tab, they’re quick and easy to open too.

Aid to evening relaxation

Iced tea package and iced tea in glas.

Wind down after a busy day

Life throws curve balls every day, but this busy parent just takes it all in her stride. When evening finally comes around, a cool glass of ginger-flavoured iced tea signals the change of pace. Made with 100% fresh ingredients, it’s refreshing and easy to digest. And the absence of artificial colours or flavours means she’s happy to share her evening tea with the family.

Laughing children with iced tea in glas and package beside.

Store and share iced tea in multi-serve formats

Offering the perfect balance of convenience, freshness and sustainability the TBA 1000ml package is an ideal format for ready-to-drink tea. It keeps products safe and flavourful without the need for refrigeration, while the larger, family-size volume makes it suitable for sharing at home.

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Woman holding ready to drink tea package.

Curious about the RTD tea opportunity?

Find market insights and strategies to capture the hearts of your consumers here.

Find out more about RTD tea⁠
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Develop your offer based on actionable insights

Don’t leave your next launch to chance. Talk to our Marketing Services teams about Demand Spaces and discover where unmet consumer needs can unlock your next bestseller.

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