Consumers are increasingly choosing dairy drinks that are flavoured or fortified with protein, vitamins, or minerals – and they’re willing to pay premium prices for them . Whether you’re exploring the potential of your existing recombined milk line solutions or have a new recipe in mind, we can help you go from concept to a commercial launch.
“We call ourselves a solution provider, and that means a lot more than supplying equipment,” says Dick Evander, Line Solutions Manager. “It means we support every step that’s needed to bring a new product to market, from consumer insights to ingredients to line solutions.”
Read on to learn how you can create and produce new recipes for products that meet market demands, diversify your offer, and strengthen your profitability.
Grow your profits – seize growing opportunities
Driven by increased consumer interest in health and wellness, the functional beverage segment continues to grow. And it shows no signs of slowing. This is particularly good news for producers because the margins on these types of products are wide. “In general, producing fortified drinks is more costly than producing white milk because of the added processing needs and ingredients,” explains Dick. “However, these products have a premium appeal in the market and can demand a higher price per unit.”
Your recipe for success
Whether you’re inspired by competitor products on the market or are looking to develop a unique drink that meets the specific tastes of your consumers, the recipe is your key to success.
Recipe formulation affects the flavour, consistency, colour and mouthfeel of a product, which are all important elements to consider and get right if you want a product that appeals to your market. But the recipe affects production processes, too.
“How you formulate a flavoured or functional drink can have a significant impact on how frequently you need to clean your line, when you can introduce ingredients, and even the product’s shelf life,” explains Dick. “These are all consideration we can help you take into account.”
There are a lot of steps to consider when creating a new functional or flavoured dairy drink. From crafting the perfect recipe to efficient processes all the way to safe packaging, we can support you with our expertise and services.
Create the right formulation strategy for your next product
Diversifying your product portfolio with functional and flavoured drinks doesn’t have to involve a total operational revamp or re-investment. Many recombined milk line solutions can be adapted for fortified and flavoured recipes with minimal disruption and cost.
“We always start by looking at what the customer has and what they want to produce,” says Dick. “From there, we can find the right solutions and ways forward.”
Ready to develop a new flavoured or functional beverage for your market? Let’s talk!
1. Innova Trends Survey, 2024 (Brazil, Canada, China, France, Germany, India, Indonesia, Mexico, Spain, UK, US)
2. Ad Hoc research, “Global Data 2023”.
3. 70% of consumers say health has become more important for them and their family over the last few years.
Tetra Pak Index, 2023 www.tetrapak.com/insights/tetra-pak-index/tetra-pak-index-2023
4. This refers to all high protein drinks, including dairy drinks, from 2020-2024. “Protein Beverages Trends: Global Market Overview”. Innova Market Insights, 2025. www.innovamarketinsights.com/trends/protein-beverages-trends-global-market-overview/
5. Calculations based on fortified beverages with an average price/litre of €6.40-€13.60 depending on the subcategory, and an average price/litre for dairy and juice of €1.06-€1.69. Ad Hoc research, “Global Data 2023”.