The pilot and how it works

Collecting and recycling packaging materials is crucial to achieving a low carbon, circular economy. Returned carton packages can be made into new products over and over again. The pilot in Ülemiste is fully in line with our brand promise of protecting food, people and ultimately the planet.

Return, recycle, repeat!

When recycled, used carton packages have great value. Paper is not only a renewable material and therefore very durable - but the fibers can be reused more than seven times. The process also enables recycling of other packaging components, which then can be reused as well.

Testing and evaluating – then what?

So, if the Estonian pilot goes well – what happens next? At Tetra Pak, we’re eager to explore how carton collection and recycling could be increased further in Estonia and other European countries.