Producing whole bean soya beverages can be challenging, but we have the know-how and expertise to ensure your product is a success, from initial concept and formulation right through to production, packaging, and commercialisation. We are an ideal strategic end-to-end partner, and our industry-leading innovation will help you bring your products to life and capitalise on opportunities with whole bean soya.
Initial concept
Step one is to help you identify product opportunities. We have a very strong marketing team and global network that track global trends, understands consumer needs, and has expert local market insight. So we can help you decide on the functional and emotional benefits consumers in your market are looking for, and what could be the ideal product.
Purpose and objective
We also have tools to help you identify challenges in your business, and to help you find new opportunity platforms. We then plan workshops, where we work on product concepts together. At this stage, our CIC (Customer Innovation Centre) will also look at your target consumers and their profile, and help with packaging design direction, communication around the product, and choosing the right packaging format.
Trial formulation
Once the product concept is in place, our CoE (Centre of Expertise) and PDCs (Product Development Centres) support the creation of a prototype and have all the external resources required to help make the product. We start with a discussion on whole soya technology and processing solutions, and how the two can be combined to balance the right taste and quality of product, the right yield and economics of the process, and the right line design for commercialisation. A trial plan is then built based on your specific needs and requirements and our expertise.
Perfecting the prototype
As the leading company in whole bean soya end-to-end solutions, you needn’t worry about unexpected issues or problems during a trial – our food experts have encountered and resolved most of them already. Moreover, we can analyse the root cause of any remaining issues, and suggest ways to improve the product at each step in its evolution. And our PDCs are also unique in being integrated facilities, from extraction all the way to aseptic packaging – this allows the products to be used for a variety of validation purposes.
Process optimisation
During testing at our PDCs, our CoE food tech and process engineering experts work with your team to ensure the development plan is designed and executed well, keeping in mind the eventual commercial scale-up. And once the product and process are finalised, our engineers use it to configure your own industrial line to deliver the same product consistently and efficiently.
Branding
In some markets, we can support you with branding and communication. For example, there can be challenges entering specific markets or communicating certain brand values globally, and we can help identify successful local strategies and establish brands in new territories thanks to our global network and strong marketing expertise, particularly with whole bean soya beverages.
Evaluation
Our marketing support assists you when launching new products on the market. We can run launch campaigns with your marketing team, track sales performance, visit your market to check on overall performance, and conduct post-launch consumer research to generate feedback on the product. Doing this allows our marketing operation and commercial teams to optimise your current offer and suggest new channels or communication strategies.
