Consumers look for health claims
More than half of the consumers in our study1 say that they are conscious about their wellbeing and actively seek products with health claims. We can help you create safe and nutritious products, guiding you from the first ideation sessions via recipe formulation and product trials, until your product hits the store shelf in an eye-catching package.
The future of protein: shakes based on A2 dairy
With Tetra Pak’s support, the US start-up Pioneer Pastures recently launched a range of high protein, low-sugar chocolate and vanilla protein shakes in Tetra Prisma® Aseptic 330ml packages. Discover how, together with Tetra Pak, they overcame the challenges of producing and launching a new brand of lifestyle nutrition products.
Supporting the champions of kids’ nutrition
Tetra Pak has been a long-time business partner to California-based food supplement and nutrition specialists, Kate Farms. Learn how we’re supporting this caring company to expand its food supplement and nutrition range, while staying true to its goal: ‘to provide fulsome nutrition with clinical precision’.
Webinar: Boost your brand with functional nutrition – tap into a high-margin growth category
Stay ahead in the fast-evolving food supplements and nutrition (FSN) space. Discover what it takes to create and launch standout protein shakes, meal replacements, and special-diet products—and learn how packaging can influence consumer choice and brand perception.
Our experts in marketing, processing, and packaging will share a complete 360° view of this rapidly expanding category, offering actionable insights to fuel your next product innovation.
12.10 billion litres and counting…
If you are thinking about entering a new category, consider food supplement and nutrition. Here’s why.
12.10 billion litres and counting…
If you are thinking about entering a new category, consider food supplement and nutrition. Here’s why.
1) FMGC Gurus Custom Survey “Active Nutrition”, Aug 2023 (Nigeria, South Africa, Denmark, France, Germany, Italy, Netherlands, Poland, Spain, UK)
2) Ipsos for Tetra Pak Quantitative Survey on Health & Nutrition 2023 (Brazil, US, China, India, South Korea, Kenya, South Africa, Germany, Spain, UK)
3) Nielsen’s 2015 Global Health & Wellness Survey - CleanEating WGSN 2016
4) Global Data 2023 Ad Hoc research
5) CAGR 24-27
6) Source: Prepared by Ipsos, Denmark. Reviewed and enhanced by Tetra Pak Category Management BI&A, 26 September 2025
7) Typical production scenario based on on-site experience of customers’ protein powder processing. Assumes 300 working days per year, a 35,000kg batch size, 4 batches per day and a 6 EUR/kg DM product cost. Savings are made up of a) foam overflow in mixing phase typically costs €100,000+ per year in product losses, b) product also lost to increased burn-on during heat treatment, c) higher CIP and cleaning downtime costs and d) increased spare part and maintenance costs.