Since the launch of Frooti in Tetra Pak cartons in 1985, Parle
Agro and Tetra Pak have time and again introduced new
packaging formats, based on consumer and marketing
insights. Today, Frooti has grown into an iconic beverage for
the country and aims at maintaining their status as the
leader in innovation.
Watch how India’s largest dairy brand Amul is utilising Tetra
Pak’s aseptic technology to meet the united ambition of
making milk available to the remotest corners of the country
without the need for refrigeration or preservatives.
The fruitful partnership between Dabur and Tetra Pak has brought forth ground-breaking product innovations to ensure the availability of fresh seasonal fruit juices anytime,
Tetra Pak joined hands with Bal Vikas Dhara to raise awareness
among waste pickers about the value of used cartons
and the additional income that they can generate by collecting
these used cartons and selling them to a recycler. The
NGO also helps educate the children of these families and
train the women in vocational skills.
Tetra Pak, in association with Wasted 360 Solutions, a
creative waste management social venture, initiated the
‘Take Me Back’ campaign in Chennai that not only helps
raise awareness about the importance of efficient waste
segregation and recycling of used cartons, but also demonstrates
how recycling can be a catalyst for the socio-economic
development for the lesser privileged.