Go Green with Tetra Pak
Go Green with Tetra Pak is a collaborative partnership that was launched on World Environment Day in 2010 in Mumbai. Three responsible organisations: Tetra Pak India, RUR Greenlife, Sahakari Bhandar and Reliance Smart & Fresh retail chain of stores collaborated to install Tetra Pak carton drop-off points to encourage recycling.
An initiative to promote recycling of Tetra Pak cartons
'Go Green with Tetra Pak' is an initiative to promote Recycling of Tetra Pak cartons at Sahakari Bhandar and Reliance Fresh retail chains in Mumbai. It aims at educating the consumers about the importance of environment and recycling by Social Enterprise RUR Greenlife and Tetra Pak. Since its inception in 2010, the initiative has seen amazing results.
The highlight of the initiative under its ‘Cartons to Classroom campaign' campaign donated 800 school desks made from recyclable Tetra Pak cartons have been donated to lesser privileged schools across the city.
An initiative to promote recycling of Tetra Pak cartons
'Go Green with Tetra Pak' is an initiative to promote Recycling of Tetra Pak cartons at Sahakari Bhandar and Reliance Fresh retail chains in Mumbai. It aims at educating the consumers about the importance of environment and recycling by Social Enterprise RUR Greenlife and Tetra Pak. Since its inception in 2010, the initiative has seen amazing results.
The highlight of the initiative under its ‘Cartons to Classroom campaign' campaign donated 800 school desks made from recyclable Tetra Pak cartons have been donated to lesser privileged schools across the city.
Objectives:
- To raise awareness among the smart shoppers and members of the household about recycling.
- To educate the consumers about the benefits of recycling.
- To help the consumers to find a collection point where they can dispose the used carton beverages responsibly
Go Green with Tetra Pak has also been featured in the Limca Book of Records, 2013.
For more information, please follow: www.facebook.com/GOGREENwithTetraPakRecycling
For places where you can drop off Tetra Pak cartons, please see here: Drop off centres in Mumbai
Results
With increased awareness, the program encourages citizens to exercise their responsibility as consumers to deposit used cartons for recycling at any of the >230 deposit points across Mumbai, including 54 Sahakari Bhandar, Reliance Fresh & Reliance Smart stores.
Through 14 years of concerted efforts of all stakeholders,
- today we have over 210 deposit points across the city of Mumbai.
- We have collected over 170,00,000 cartons till date through this initiative alone,
- and donated over 800 school desks, garden benches and over 120,000 other items fully made from recycled cartons to underprivileged schools and other communities
The program has found recognition in the Limca Book of Records 2013 for its unique, innovative model for the community.
Bin Se Bench Tak (from the Bin to the Bench)
This is a campaign under which a community is given a collection target (Eg. 10,000 used cartons), in return for which they earn a bench. They may collect cartons to earn a garden bench for their own community, or they may donate/pledge it to someone else. In both cases, the real recycle garden bench is proof of the fruits of their action.
Cartons Le Aao, Classroom Banao (bring used cartons, and build a classroom)
This campaign encourages consumers to deposit cartons at any of the deposit centres, which will then be recycled into desks for a lesser privileged school. The beauty of this campaign is that we complete the loop for the consumers. Communities can pledge a desk to a school of their choice, or simply collect the cartons and we donate it to the right school. In either case, the community is invited to the donation events, to bring alive the impact of their action. 800 school desks and over 100,000 other items fully made from recycled cartons