Go Green with Tetra Pak
Go Green with Tetra Pak follows a unique Hub-Spoke strategy where the retail stores act as HUBS and have recycling bins fully made from recycled Tetra Pak cartons. These hubs also receive used cartons from neighbouring SPOKES - community centres like schools, residential societies, corporates, churches, parks, libraries and more. This helps to cut carbon footprint of collecting the empty cartons as its direct connect from consumer to recycler ensures the shortest loop from consumption to collection
The Alag Karo program was conceived for the city of Gurugram as an awareness and behavioral change program, to implement source segregation and institutionalize it in residential complexes, schools and commercial establishments. It also looked at building capacities of the waste workers at the back end to improve the recycling rates thus reducing waste burning and dumping. A long-lasting change, beyond the program time period, was a key objective of this program.