Explore our selection of articles with expertise knowledge and for inspiration.
Learn more about consumer trends driving new growth opportunities.
Consumer trends in the food & beverage industry.
Food protection, carbon footprint, recycling. Go with carton.
Enabling the transition to sustainable food systems.
Taking action in the areas where we can contribute the most.
What are the most important things to consider in your wet pet food products, and how can you best meet consumer demands? From products that address specific health concerns to pet food that offers the optimal combination of value and quality, there’s a lot of potential for innovation and success in this consistently growing category. Download the trend report to see which opportunities work best for your business, and which will get tails wagging!
| Data and insights used in the trend report come from a range of sources, including: | ||
![]() |
![]() |
![]() |
Growing numbers of pet owners want pet food that can offer functional benefits for their furry friends, and while value is important, quality is key. Find out how health-focused recipes, private labels and smarter packaging are reshaping wet pet food – and how you can capture the opportunities.


