A game-changing approach to private-label wet pet food
If you want to revolutionise a category, you need to think both product and package. So Lidl’s approach to its new private-label Orlando and Coshida bites and pates involves locally sourced, fresh and 100% natural ingredients, packed in paper-based Tetra Recart packages.
Working in close collaboration with us and pet food manufacturer Pet Select, Lidl has become the first retailer in Spain to adopt Tetra Recart® for its private-label wet pet food brands. As Lidl themselves say, our retortable food packages “optimise storage, enhance food preservation, reduce energy consumption and carbon footprint, without compromising quality or taste”. Lidl went big with its Spanish launch of the new products, giving away hundreds of thousands of packs to grateful pet owners from its Pet Trucks. Launches in five other European countries are to follow.
Pet Truck hits the road with free samples
When you have a product you’re proud of, you want to spread the word.
So Lidl filled its Pet Truck with nearly a quarter of a million samples of dog and cat food in Tetra Recart packages and hit the Spanish highways.
The launch campaign handed out samples in 11 Spanish cities, giving away sample packages at shopping centres around the country.
Everything you need to know about Tetra Recart
In which volumes is Tetra Recart available? What shelf-stable products can you pack in it? What materials is it made from? And what difference does its square shape make in logistics and on the supermarket shelf?
