View all our cases and articles on the connected package solutions and digitalisation. With the addition of a unique code, your packages can become the gateway to a digital world of information and interaction.
All cases
Premium juice producer expands market share in Mexico
The premium juice segment has grown rapidly in recent years in Mexico. Here we explain how one producer used a scan and win campaign to increase its share
Sales of portion packages took a hit during the pandemic. A Peruvian juice and nectar producer ran a loyalty program and managed to boost sales by 18%.
Sales of nectar drinks increased almost instantly as thousands participated in an instant prize draw. A scan and win promotion was a new way to connect with consumers and gave a deeper insight into consumer behaviour with real-time scanning data.
A dairy company launched a scan and win promotion in the run-up to Christmas. The promotion was a success that far exceeded expectations. Sales rose by 28%. They sold 300,000 litres more milk in December 2020 compared to 2019.
The collecting of virtual coins to exchange for prizes was an incentive for consumers to purchase and scan packs of nectar. Coins could be exchanged for prizes during this scan and win campaign. As a result, sales of the brand of nectar rose by 10%.
A fun and educational campaign, created via our Consumer Engagement Solution, gave a dairy company in Europe access to a wealth of information about their custo
A dairy company in China created brand loyalty with a scan and win promotion using our Consumer Engagement Solutions and Tetra Pak® Connected Package Platform.
A company in Latin America increased sales by 18% when using a Connected Package scan and win promotion with relevant content about fitness and health.
By giving every package a unique code and combining this with the intelligent use of data captured throughout the value chain, you can transform your packaging
Unique QR codes on packages let food & beverage manufacturers interact with consumers and track products. Tetra Pak’s digital platform connects the value chain.