The world is losing 137 species – every day – in large part because of the clearing of forests for agriculture1. Forests absorb carbon. That means deforestation also increases carbon levels in our atmosphere, which contributes to climate change2. We all need to work together to protect our ecosystems – not only to restore biodiversity, but to mitigate climate change and protect the planet.
The Forest of Araucaria is an important ecosystem within the Atlantic rainforest in Brazil. Today it’s under great pressure – only 3% of its original area is still standing, putting thousands of rare species at risk. As the first nature-based land restoration project in the food and beverage carton package industry, we partnered with Apremavi, an environmental NGO founded in 1987 in Brazil to restore up to 7,000 hectares (9,800 football pitches) of degraded area by 2030.
And we plan to go even further – to certify a broader territory under international voluntary carbon and biodiversity standards. The certification will measure carbon sequestration, meaning the project will play a key role in our commitment to achieve net zero greenhouse gas emissions in its operations by 2030.
1Mitchell, C. (2022). Deforestation: Clearing The Path For Wildlife Extinctions. Source: Worldanimalfoundation.org
2Karsenty, A., Blanco, C., & Dufour, T. (2003). Forests and climate change: Instruments related to the United Nations Framework Convention on Climate Change and their potential for sustainable forest management in Africa. Source: Fao.org