GLOBAL CONSUMPTION

Traditional cultured milk* 

Five quick facts 

  1. 11.7 billion litres of traditional cultured milk were consumed in 2020.
  2. Iran is the biggest market, but India with an expected 6.8% growth will soon exceed them.
  3. Other fast-growing markets are Cameroon and Saudi Arabia.
  4. During 2020-2023 traditional cultured milk is expected to grow by 1.8% yearly.
  5. Overall portion packs dominate, with 56% of traditional cultured milks.
 

Five top markets (bio l) (growth rate)

  1. Iran ((1.52) (+1.2%)
  2. India (1.41) (+6.8%)
  3. Turkey (1.30) (-2.2%)
  4. Russia (1.19) (-1.9%)
  5. Iraq (0.57) (+2.4%)

*It’s called Ayran, Doogh, Laban, Lassi, Rayeb, Ergo, Dahi, Lala, Mala and Maziwa among other things, and its taste and texture ranges from salty and thin to sweet and thick.

 

Drinking yoghurt 

Five quick facts 

  1. 11.1 billion litres of drinking yoghurt were consumed in 2020.
  2. During the past years drinking yoghurt has grown in most parts of the world.
  3. China is the biggest market, but Kenya is the fastest growing.
  4. During 2020-2023 drinking yoghurt is expected to grow by 2.0% yearly, but Kenya is expected to grow by astonishing 7.1%.
  5. Overall portion packs dominate, with 82% of drinking yoghurts.
 

Five top markets (bio l) (growth rate)

  1. China (4.62) (+1.3%)
  2. Kenya (0.47) (+7.1%)
  3. Brazil (0.45) (+1.7%)
  4. Thailand (0.44) (+1.8%)
  5. Mexico (0.41) (+1.2%)

 

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