Tetra Pak® Custom Printing brings your stories to life
Now you can create a range of different designs and use unique QR codes for limited releases of promotional designs. Leverage our cost-effective digital printing to unleash your full creative potential and explore new business and marketing opportunities. Capture new sales and increase brand loyalty with targeted designs that keep your consumers engaged.
Unlock variable designs
Tetra Pak® Custom Printing is a unique, premium inkjet-based printing method that removes the need for plates. It enables greater design variability, so one packaging material reel can feature a wide range of packaging design variations. This gives you more creative freedom for unique designs, limited releases, and promotional designs to accompany multichannel marketing campaigns.
Your new favorite promotional tool
It's increasingly difficult and costly to capture consumer attention, making brand connection essential for survival. Packaging generates billions of daily impressions, yet few brands in the U.S. use it effectively for communication. ... but Tetra Pak has a solution!
Tetra Pak® Custom Printing unlocks a new way to bring your marketing campaigns to life, connect with consumers, and share your brand's story.
Your new favorite promotional tool
It's increasingly difficult and costly to capture consumer attention, making brand connection essential for survival. Packaging generates billions of daily impressions, yet few brands in the U.S. use it effectively for communication. ... but Tetra Pak has a solution!
Tetra Pak® Custom Printing unlocks a new way to bring your marketing campaigns to life, connect with consumers, and share your brand's story.
Discover what Tetra Pak® Custom Printing means for your business
Explore new business opportunities
Leverage the full potential of Tetra Pak® Custom Printing to explore new business models, channels and revenue sources. Design agility allows you to try out new limited release promotions in a cost-effective way:
- Produce unique, branded packaging for customers such as hotels, cruise ships, airlines or event companies
- Leverage opportunities to collaborate on cross promotions, collectibles or limited-edition package series
- Meet the demands of e-commerce for small orders and greater agility
- Target multiple, high-value segments all at the same time.
Boost innovation
Capitalise on increased design variability within an order to test different package designs and marketing messages in the real world. Run fast, effective A/B tests to find out what works best in different markets.
Whether you’re a start-up business preparing to launch your first products or an established producer developing brand extensions, you can leverage Tetra Pak Custom Printing to figure out the best approach.
Go premium
Take advantage of the ability to create multiple package designs simultaneously to run eye-catching promotional campaigns — without burning through your whole marketing budget at once.
- Create brand campaigns with stunning visual effects
- Mark red-letter days with special designs
- Support social causes to highlight shared values with your consumers.
Streamline your operations and increase agility
Tetra Pak Custom Printing is done in our converting factories and rolls of printed material are delivered to your facility ready to use. You don’t have to invest in any new equipment. What’s more, smaller minimum orders make your business more agile and reduce resource waste:
- Product waste is reduced thanks to lower minimum order quantities
- Less working capital is tied up since less packaging material needs to be kept in stock
- Less space in your warehouse is required to store material reels
- Production planning is easier since there’s no need to predict demand months in advance.
Talk to us about the options for digital printing of your carton package designs with Tetra Pak® Custom Printing.
The science of standing out on the shelf
How can you make your private-label food product stand out and grab the attention of shoppers from the supermarket shelf? Learn the theory and practice of product differentiation from our in-house package design expert, Jonas Eklund.
