Our Identity & Values
Tetra Pak has a rich and distinguished heritage. We have built our brand on a commitment to innovation, customer focus, respect for the environment and social responsibility.
Our Vision
Our vision, “We commit to making food safe and available, everywhere”, is the aspirational goal that drives our organisation. It shapes our role and purpose in the outside world. Internally, it gives us a shared, unifying ambition.
Our Mission
We work for and with our customers to provide preferred processing and packaging solutions for food.
We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed.
We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship.
Our Core Values
Our core values define our culture and ‘the way we do things around here’. They inform our behaviour internally and externally, uniting people from different cultures, countries and backgrounds, enabling us to treat each other with mutual respect, and helping us to work harmoniously together at Tetra Pak.
Our Brand Promise
Our brand promise, PROTECTS WHAT’S GOOD, defines us and influences everything we do – not just the way we communicate, but also the way we carry out our individual roles. It is our pledge to consistently deliver a valuably different product and service.
Our Sustainability Approach
At Tetra Pak, we are working to support the sustainable future of our planet and the long-term success of our customers, making direct contributions to 14 of the 17 United Nations Sustainable Developments goals (SDGs). Read more about our sustainability approach in Food People Planet
Customer Focus & Long-term View
Freedom & Responsibility
Quality & Innovation
Partnership & Fun
Tetra Pak trademarks and logotypes
