Tetra Pak Executive Leadership Team

President & CEO

Adolfo Orive

Adolfo has been President & CEO of Tetra Pak since April 2019. With a career spanning over three decades at Tetra Pak, he has led various functions and businesses across geographies

Playing a fundamental role in defining the company’s strategy, Adolfo has been a driving force behind the company’s purpose – to commit to make food safe and available everywhere, and to Protect What’s Good - protecting food, people and the planet.

Adolfo is based in Lausanne, Switzerland. Originally from Mexico, he has a bachelor’s degree in industrial engineering from Ibero-American University (IBERO) and a master’s degree in business administration from Mexico Autonomous Institute of Technology (ITAM).

Executive Vice President for Market Operations

Tatiana Liceti

Tatiana has been Executive Vice President for Market Operations since November 2021. She was previously Vice President for the Americas and a member of the former Global Leadership Team.

She joined the company in 1998 and went on to hold a number of senior management positions including Managing Director of Tetra Pak Mexico, Tetra Pak Andina and Tetra Pak Peru.

Tatiana is based in Lausanne, Switzerland. She is Peruvian and has a master’s degree in business administration from Babson College, Massachusetts.

Executive Vice President for Processing Solutions & Equipment

Charles Brand

Charles has been Executive Vice President for Processing Solutions & Equipment since November 2021. He was previously Vice President for Europe & Central Asia and a member of the former Global Leadership Team.

He joined the company in 1985 as an Electronics Development Engineer. He later held positions including Executive Vice President of Product Management & Commercial Operations and Managing Director of Tetra Pak Taiwan.

Charles is based in Lausanne, Switzerland. He is British and has a degree in electrical engineering from the Lund Institute of Technology.

Executive Vice President for Services

Roberto Franchitti

Roberto has been Executive Vice President for Services since November 2021. He was previously Executive Vice President for Services & Quality and a member of the former Global Leadership Team.

Roberto joined the company in 2007 as a Programme Manager in Development & Engineering. He went on to hold positions including Vice President Carton Value & Economy Platform and Cluster Leader Services, South Europe.

Roberto is based in Lausanne, Switzerland. He is Italian/British and has a degree in mechanical engineering from Anglia Ruskin University.

Executive Vice President for Sustainability & Communications

Lars Holmquist

Lars has been Executive Vice President for Sustainability & Communications since November 2021. He was previously Executive Vice President for Packaging Solutions & Commercial Operations and a member of the former Global Leadership Team.

Lars joined the company in 1991 as a Management Trainee. He went on to hold positions including Vice President Marketing for Europe and Central Asia and Managing Director for Tetra Pak Adria and Tetra Pak South-Eastern Europe.

Lars is based in Lausanne, Switzerland. He is Swedish and has a master’s degree in industrial marketing and mechanical engineering from Chalmers University of Technology.

Executive Vice President for Finance & Supplier Management

Bruce Burrows

Bruce has been Executive Vice President for Finance & Supplier Management since November 2021. Prior to that, he was Senior Vice President for Finance, Supplier Management & Business Transformation and member of the former Global Leadership Team.

Bruce joined the company in 1995 as a Management Accountant based in South Africa and previously held several senior management positions.

Bruce is based in Lausanne, Switzerland. He is South African and has degrees in commerce and accounting from the University of Natal. He is also a Certified Chartered Accountant (South Africa), Chartered Management Accountant (UK) and Certified Global Management Accountant (USA).

Executive Vice President for Legal Affairs and General Counsel

Sébastien Thierry

Sébastien has been Executive Vice President for Legal Affairs & General Counsel since January 2022.

He was previously General Counsel and Secretary of the Board of Directors at Rexel. Prior to that Sébastien held senior positions in Airbus Defence and Space CIS, and in Alcatel. During his career, he has been based in China, France, Indonesia, Singapore and the UK.

Sébastien is based in Lausanne, Switzerland. He is French and holds a double degree in French and German law from Université de Paris X, as well as a master’s (DESS) in International Business Law.