Ready-to-drink herbal beverage attracts younger generation
When New Concept Product in Thailand wanted to expand its business, they teamed up with Tetra Pak to launch a new ginger drink for on-the-go consumption
Increase Tetra Rex production by 500 p/h with optimized filling
Discover how the new patented technology, optimized filling, allows you to increase machine speed and fill more difficult products.
Stay on top of consumer trends
Current consumer trends and UHT technology – a perfect match? Absolutely.
Boosting sales of nectar drinks with scan and win
Sales of nectar drinks increased almost instantly as thousands participated in an instant prize draw. A scan and win promotion was a new way to connect with consumers and gave a deeper insight into consumer behaviour with real-time scanning data.
Virtual currency boosted sale
The collecting of virtual coins to exchange for prizes was an incentive for consumers to purchase and scan packs of nectar. Coins could be exchanged for prizes during this scan and win campaign. As a result, sales of the brand of nectar rose by 10%.
Scan and win promotion generated consumer loyalty
A dairy company launched a scan and win promotion in the run-up to Christmas. The promotion was a success that far exceeded expectations. Sales rose by 28%. They sold 300,000 litres more milk in December 2020 compared to 2019.
Challenges, trends and opportunities in juice, nectar and still drinks industry
Climate change, access to water, energy costs and the health trend among consumers are among the trends facing the juice, nectar and still drinks industry.
Protecting food - before, during and after COVID-19
Laurence Mott, VP Development and Engineering talks about food safety from end to end, industry collaboration along with stringent standards to protect food.
Providing critical nutritional products to those in need
The COVID-19 pandemic has put unprecedented pressure on food supply chains worldwide, where meeting any unexpected request truly challenges lateral thinking