The volume of ready-to-drink coffee sales was 7.6 billion litres in 2023, and is expected to grow to 8.3 billion litres by 2027, as more people choose time-saving, ready-made coffee products – both for in home or on-the-go consumption.1 The question is, how can you get an exciting new product to market in the quickest, most cost-efficient, way? Co-packing could be the solution you're looking for.
The demand for RTD coffee is growing and there is still a lot of untapped potential. Working with a co-packer is a great way to enter the market quickly, and without the financial commitment of purchasing new equipment. Co-packers can help you get your products on the shelves by providing the production capacity and all the processing and packaging expertise you need.
The young consumers who choose RTD coffee today are keen to try new RTD coffee recipes and flavours – everything from hazelnut cappuccinos to salt-caramel lattes. The quicker you can innovate enticing new flavours, the quicker you can tap into this novelty-hungry market.
The right co-packer will help you streamline the process, making it easier for you to innovate and test the new products, packages, flavours and features. Rather than committing to large quantities of an unproven idea, cooperating with a co-packer allows you to try out smaller batches first. Together, you can gather all the relevant insights and increase the chances of a successful large-scale launch later on.
Entering this high margin category could unlock new levels of success and profitability to your business. With help from the right co-packer and our global Marketing Services teams, you could take a brilliant idea from concept to shelf quickly and cost efficiently, and launch it at just the right time.
Let’s not forget that the product itself is only one part of the equation. The package itself also makes a big difference. Whether you're looking for a smaller portion pack that's made for convenient on-the-go consumption or a larger format that’s designed to be kept in the fridge, we’ll help you find a co-packer that can meet your needs.
Since we have access to a global network of co-packers, we can work with you to find the ideal match for your business. This means you get connected with a proven co-packer via a trusted source; one that meets the specific needs of your business.
1 Compass