​Tetra Pak Indonesia joined PRAISE Association CEOs Gathering.​​​

PRAISE (Packaging and Recycling Association for Indonesia Sustainable Environment) has been actively working on sustainability programs in Indonesia for the past 8 years. On 2018, this association has earned its legal entity as a formal association.

On September 4th 2018, PRAISE held its first official gathering as a newly recognized organization, inviting the CEOs from the founding members Companies. Tetra Pak is one of them together with Danone, Coca Cola, Unilever, Nestle and Indonesia’s F&B giant,  Indofood.


The Managing Director of Tetra Pak Indonesia, Paolo Maggi attended the session. During the session, Paolo emphasized the importance of having a sustainable project that could become a circular economy best practise to implement in Indonesia with the involvement of key other stakeholders including business players, government, consumers, recycler, retailers. The idea is to move from an EPR (Extended Producers Responsibility) approach to  and ESR (Extended Stakeholsers Responsibility).

The session ended with a stronger commitment from all the 6 Members to build a relevant sustainability footprint in Indonesia. This vision is reflected in PRAISE vision and mission.

This association is working on 3 pillars: advocacy, research & education and collaboration. PRAISE is currently managing a 3 years pilot program in Bali, namely Bali Bersih program (Clean Bali). The program has started after an extensive research across Bali’s rural areas in 2017 to identify suitable villages. Bali Bersih ambitious goals are:

  • Minimizing leakage of waste to the ocean.
  • Generate on-ground evidence of effective circular economy solutions that can be scaled up across Bali and eventually Indonesia
  • Accelerate the enabling ecosystem for  recycling and reuse of waste and facilitate collaboration with stakeholders, especially in southern Bali (Sarbagita – Denpasar, Badung, Gianyar, Tabanan)​​

PRAISE is also engaged with relevant ministries including Coordinating Ministry of Maritime Affairs and Ministry of Environment and Forestry to expand the stakeholders network that we believe will support PRAISE programs in Indonesia.