“Nutrition Quotient” is a unique educational initiative by Tetra Pak and health experts from All India Institute of Medical Sciences (AIIMS, Department of Community Medicine), Indian Dietetic Association (IDA), National Dairy Research Institute (NDRI) and Indian Medical Academy (IMA).
NQ is the first online course of its kind on food safety, nutrition and packaging. Initially the course was only for health professionals, nutritionists and dieticians; in 2014 a new customised online module was launched for mothers to become more aware about making safer and healthier food choices for their families.
The programme is spear headed by health experts and is completely free. These modules are intended to provide education and training to professionals in the field of nutrition, food science and technology. This course enables mothers to easily log on and check their own NQ, learn about the importance of nutrition in their daily life and get tips on how to ensure the safety of their daily consumed food.
NQ also goes one step further than just analyzing your nutritional knowledge, but also educates mothers and health professionals on important areas of Nutrition, Food safety and Packaging and important things like tips for healthy eating, how to manage your kitchen, busting food related myths and more.
More than More than 3000 health professionals and 4000 mothers have already completed the course and equipped themselves with the right knowledge on food safety and nutrition, we are continuously working towards educating more.
In a quest to understand food safety issues, a research survey 'Conversations With Mothers' was conducted in association with Research Pacific India. The survey findings revealed that ‘one in every three mothers’ mothers surveyed were unsure about the safety and quality of food that she gives to her family. The survey also revealed that mothers are most concerned about the freshness and purity of the food they consume as well as the risk of its adulteration and hence they seek a clear need to have easy access to better information.
Such facts encouraged Tetra Pak to launch the ‘Right to Keep Food Safe’ initiative on the World Food Day' in October 2014 focused on understanding and improving the concerns & perceptions of mothers regarding nutrition, health and food safety. Aimed towards sensitizing mothers across the nation on food safety issues and to empower them with the knowledge and information to make safe food choices.
Close to 2,000 mothers attended seminars across 10 cities. 15 mothers were selected as Safe Food Ambassadors (SFA) through a rigorous selection process and today they are successfully championing the cause of educating many more mothers on keeping food safe across the nation.