Alag Karo - An Initiative for Segregation of Waste

Alag Karo initiative is aimed at establishing and sustaining segregation of waste at source and building capacities of the waste collectors .

Gurugram, September 06, 2017: A multi-stakeholder collaborative Municipal solid waste management program, 'Alag Karo Har Din Teen Bin', in Gurugram was launched today. The objective of the program, pivoted by SAAHAS, a non-profit organization, is to establish and sustain segregation at source and develop capacities of the waste collectors (formal and informal) to ensure high recycling rates in Gurugram. The program aims to reach out to 9000 households in Gurugram, 50 commercial establishments, 50 schools and 500 waste pickers in order to spread awareness about three-way source segregation -dry waste, wet waste and reject waste.

'Alag Karo' is a collaborative initiative involving Government, private sector and civil society members. The initiative is being supported by Coca-Cola India Pvt Ltd, GIZ (Implementing agency on behalf of German Govt.) and Tetra Pak India. It will be implemented by SAAHAS, a not-for-profit organization working in close coordination with the Municipal Corporation of Gurugram (MCG) under its "Open Waste Free' initiative.

Commenting on the launch, Mr. Narheri Banger, Additional Commissioner, Municipal Corporation Gurugram, said, "As developing nations surge forward on the path of development, they are also plagued by the problem of manifold increase in the quantum of waste generated. Gurugram generates 1000 Tons of Municipal Solid Waste per day. If source segregation is practiced and collection and processing infrastructure is improved, it is possible to reduce the amount of waste being dumped by 85-90%. MCG has started various interventions for source segregation of waste and decentralised waste management. We are thankful to the private sector partners and SAAHAS, who have joined hands to implement source segregation of municipal solid waste."

Speaking on this occasion, Former Indian Cricket Captain and Brand Ambassador of Swachh Bharat Abhiyan, Shri Sourav Ganguly, said"As citizens, it is our responsibility to contribute to the maintenance and conservation of the environment. I strongly believe that each one of us can make significant contribution in making India clean through our holistic approach.  I would like to congratulate SAAHAS, Coca-Cola India, Tetra Pak and GIZ for their commendable effort and I hope this inspires many more to come forward and work towards not only reduce and recycle waste but also implement efficient waste management processes across the country."

Addressing the guests at the launch, Ms. Divya Tiwari, CEO - SAAHAS, said, "One of the key challenges in sustainable and efficient waste management is to ensure that minimum waste reaches the landfills and maximum resources are recovered from waste. Our initiative aims to reach out to large number of citizens across Resident Welfare Associations, Schools and commercial establishments to encourage waste recycling. 'Alag Karo' is a timely initiative whose objectives are aligned with the Swachh Bharat Mission and strongly promotes segregation at source. "

Talking about Tetra Pak's commitment to the environment Jaideep Gokhale, Communications Director, Tetra Pak South Asia Markets said, "At Tetra Pak, we have long believed in Honourable Prime Minister Narendra Modi's proposition to start looking at waste as wealth. Our cartons are primarily paper-based and fully recyclable.   So, when we citizens recycle used cartons, we ensure that waste pickers earn an additional livelihood, and we ensure that used cartons get recycled into many useful items like benches, desks, notepads and roofing sheets.  But it all begins with waste segregation at source – which is precisely what Alag Karo aims to drive across communitiesQuote from GIZ

Ishteyaque Amjad, Vice President PAC, Coca-Cola India & South West Asia, said, "At Coca-Cola, we are committed to work together with our consumers, collection agencies and authorized recycling partners to ensure the PET waste is collected and recycled to the extent possible.  Segregating waste at the source can improve recoverability and recycling rates of waste easily and economically. Our approach is aligned to circular thinking and our long-term vision is to leverage the scale and resources of our entire system to ensure that all of our packaging material is reused and recycled to minimize its environmental impact, while creating livelihood opportunities for waste collection workers. "

As part of the launch event, a panel discussion titled 'Collaborate to Segregate', was chaired by Dr. Ashish Chaturvedi. Director - Environment, Climate Change & Natural Resource Management Programme to brainstorm on how different stakeholder can participate and benefit from a program like Alag Karo. The discussions elaborated upon the need for an approach towards Source Segregation for implementing Sustainable Waste Management solutions. Further, Mr. Vinod Kumar Jindal, Joint Secretary and Mission Director SBM, Ministry of Urban & Housing Affair made gave the keynote address at the launch.


Saahas is registered as a not- for- profit under the Society's Act in 2001. It has FCRA (Foreign Contribution Regulation Act) certification and can accept foreign contributions. The not-for-profit focuses on building capacities of public institutions like the Municipal Corporation as well as support progressive policies around waste management.

Saahas works with all generators of waste to implement best practices in waste management as stipulated by the Municipal Solid Waste Management and Handling Rules outlined by the Supreme Court of India. It is committed to providing Holistic and Scientific Solutions to managing waste at source thereby creating Zero Waste Communities.​

Tetra Pak Waste Segregation Program