Digital school recycling programme

Consumer awareness

Super Ecolo cartoon logo with robot

In partnership with Delice Group (Delisso, Danao), recycler (Sotipapier) and collector (Afrec), Tetra Pak developed the first co-branded digital school program focused in raising awareness to packaging waste sorting and recycling in Maghreb. The program included a school competition – participating schools competed on Do It Yourself activities led by teachers, utilizing used packages as main material with used materials. A digital campaign was created to support the initiative; votes were collected and winners were chosen through the digital platform, as well as digital channels. In addition, recycling bins were placed in all the participating schools, and the collection of recyclables is being taken care by the collector Afrec.

Quick facts

Location
Tunisia

Partners
Delice, Danao, Sotipapier, Afrec

For more information
Super Ecolo

Tetra Pak contacts
Tebourbi Asma
Tazi Meryem
Gaha Aida