Pakzi mobile app for cartons collection

Consumer awareness

Mobile phone showing the Pakzi application for carton recycling

Introduced in 2020, Pakzi is an eco-friendly mobile app that teaches consumers about carton recycling. Supported by a digital campaign on social media, it presents cartons as a sustainable alternative and shows consumers how to recycle, supporting a change in behaviour, as well as the right sorting of recyclables at home. The goal is to shift consumer's mindset about recyclability of carton packages and support a lifestyle of sustainability. Deploying the mobile app for waste collection is now trendy in Iran and the app's designer is working on efficiency and expanding coverage. Goal is to expand the experience to other cities besides Tehran.

Quick facts


For more information

Tetra Pak contacts
Pishro Asefeh
Aydeniz Volkan