Recycling Wall - educational campaign in shopping centres

Consumer awareness

Campaign with recycling wall in shopping centre

To promote the recycling of cartons, as well as educate Portuguese consumers on the carton recycling process, Tetra Pak brought recycling to where they were: shopping centers. With an educational panel and collection station installed in high traffic shopping centers in Portugal, consumers had the chance to learn, recycle and also win prizes. 

In the small exhibition which was created, consumers could understand better the carton recycling process, and its final products. A big "wall" with 3D elements showed the recycling process in its different phases. 

By bringing cartons for recycling, they received back a product made from recycled cartons. 

Closeup of carton recycling wall print

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