Following a decade of its partnership with the Forest Stewardship Council® (FSC®), 100% of all Tetra Pak paperboard is now sourced from FSC® certified forests and other controlled sources, reaching consumers around the globe.
In Malaysia, over 70 percent of all Tetra Pak cartons carry the FSC® label. Consumers can rest assured that all Tetra Pak cartons are produced and sourced from FSC® certified forests and other controlled sources. Since Tetra Pak’s FSC®-labelled packaging was first made available in Malaysia in 2014, the company has been actively working to enable its customers to understand the significance of the certification label.
Currently, Tetra Pak customers who have displayed the FSC label on their packaging are Ace Canning Corporation Sdn Bhd (Drinho, Homesoy, Soyfresh), Amoy Canning Beverages Sdn Bhd (Delite), Dutch Lady Milk Industries Berhad (Dutch Lady), Etika Sdn Bhd (Goodday), F&N Beverages Marketing Sdn Bhd (Seasons, Fruit Tree Fresh, Magnolia, Farmhouse), Linaco Manufacturing (M) Sdn Bhd (Cowa, Rasaku), Malaysia Milk Sdn Bhd (Marigold), Nestle Products Sdn Bhd (Milo, Nescafe, Just Milk, Nestle Omega Plus), PepsiCo (M) Sdn Bhd (Tropicana).
Tetra Pak launched the first ever FSC labelled beverage cartons globally in 2007, and has scaled great heights since then. In 2016, some 65 billion Tetra Pak packages with the distinctive FSC logo of a little tree with a tick appeared on retail shelves around the world, up from 54 billion in 2015. This trend is expected to increase as consumers become more aware of the FSC label and what it signifies.
The FSC label on Tetra Pak packages assures environmentally-conscious consumers that the paperboard used in Tetra Pak cartons are sourced from well-managed forests, that are independently certified in adherence to Forest Stewardship Council standards.
Tetra Pak’s FSC-labelled beverage cartons are available in thousands of stores around the world, enabling consumers to actively support responsible forestry while purchasing their favourite beverage.
According to Brian May, Managing Director of Tetra Pak Malaysia, Singapore and Philippines, “Consumers are increasingly conscious of the environmental impact of the products they buy, expecting businesses to help them make better choices. The FSC certification plays a part as a recognisable hallmark for responsible forest management. Whether consumers know it or not, every time they pick up a beverage in a Tetra Pak carton, they are effectively demonstrating their support for responsible and sustainable forestry practices and standards.”
“We actively encourage our customers to display the FSC label on their packages as many consumers recognise and value the label, and they want to pick the pack that grows back,” May said.
Tetra Pak Malaysia, in collaboration with FSC Asia Pacific, launched the “Pick the Pack that Grows Back” campaign in 2016, and it has proven to be highly effective in educating Malaysian consumers on the benefits of FSC-certification.
Tetra Pak is a leader in its industry in advocating 100% renewable packaging, by using renewable materials and ensuring a responsible supply chain to reduce the strain on global resources, which is good for the environment and for business. Tetra Pak ensures that the paperboard they use comes from forests that are well managed.
As part of Tetra Pak’s efforts towards fully renewable packaging, it launched a new version of Tetra Brik® Aseptic 1000 Edge with Bio-based LightCap™ 30—manufactured using a bio-based film and cap, and made from polymers derived from sugar cane.
By promoting FSC certification, Tetra Pak also supports biodiversity and social responsibility. This is complemented by its forestry programme that focuses on the traceability of supply and on responsible forest management. The FSC certification offers one of the most credible forest certification schemes for businesses. Besides conserving high biodiversity value forests, the certification scheme further aims to ensure that businesses respect the rights of workers, communities, and indigenous peoples.
“By choosing FSC, Tetra Pak is using their global buying power to drive good forest management, ensuring their paperboard supply is certified to the highest standards available while enabling forward thinking and socially responsible organisations to increase their understanding of sustainable forestry,” Adam Beaumont, FSC Asia Pacific Regional Director said.
“It has been a pleasure working with Tetra Pak and we look forward to maintaining this collaboration for the betterment of sustainable forest management in Malaysia,” Leslie Jong, FSC Malaysia Country Manager added.
Having achieved full FSC Chain of Custody certification for all its converting plants and market companies, Tetra Pak can now supply FSC-labelled packages from anywhere in the world, including Malaysia.
Communications Manager Tetra Pak Malaysia, Singapore and Philippines