Tetra Pak (Malaysia) Sdn. Bhd., supported by MILO® UHT, today announced that The CAREton Project 2015 consumer recycling campaign will target to collect 8.5mil used drink packs from the public and recycle them into 1,150 roofing tiles towards a commitment of 25 home builds for affected flood victims in the east coast.
Tetra Pak, with the support of MILO® UHT, will then match the targeted amount of roofing tiles raised by the public, thus increasing the number of houses which can be constructed up to a total of 50 homes. Social enterprise EPIC Homes, which has collaborated with The CAREton Project for the past two years to build homes for the Orang Asli communities, will be building the homes for the east coast flood victims as well as managing the distribution of the roofing tiles to other villages that are in need.
Terrynz Tan, Environment Director for Tetra Pak Malaysia, Singapore, Philippines & Indonesia explained that the needs of Malaysians in the east coast were dire and should not be overlooked. “The east coast floods were devastating and displaced tens of thousands of people. While many evacuees have since returned to their villages, they remain homeless as their homes were destroyed by the prolonged flooding. Hence, we have decided to commit The CAREton Project 2015’s collection towards rebuilding efforts to help victims who are in need of roofing tiles for a new home,” she said.
Each nine by four feet roofing tile requires 7,247 recycled drink packs to make and is made out of compressed poly aluminium – a lightweight, water and heat resistant, and highly durable material. The drink packs are recycled at KPT Recycle Sdn. Bhd, Malaysia’s largest carton recycling facility and Tetra Pak recycling partner. Tetra Pak drink packs are 75% paper, 20% plastic, 5% aluminium and 100% recyclable.
Growing recycling efforts through collaboration
The announcement follows the success of The CAREton Project in 2014, when it surpassed collection targets by almost 40% totalling 7.2mil drink packs. This will contribute to 20 home builds for underprivileged Orang Asli communities in Batang Kali, also by EPIC Homes.
Jasmmine Wong, Business Executive Manager, Nestlé Liquid Drinks lauded the project’s success saying, “This is the fifth year of our collaboration with Tetra Pak and we are very proud to be a part of this recycling initiative which has grown at a significant rate over the years. With Malaysians becoming so receptive towards our MILO® UHT in ready-to-drink packs, we want them to continue recycling their used drink packs to help The CAREton Project’s achieve the required targets and help our fellow Malaysians in the east coast.”
Last December, over 50 employees, relative and friends from both Tetra Pak and MILO® UHT joined hands with experts from EPIC Homes to complete the 10th home built using roofing tiles made from recycled used drink packs.
Social enterprise EPIC Homes, who are the beneficiary for The CAREton Project 2015, has already begun rebuilding efforts in the east coast, “Our focus has always been on providing homes for the underprivileged. When we saw the damage the last flood caused, we wanted to do more than just providing homes. With so many organisations working individually on-ground, many flood victims are receiving the help they need, but many are being left out as well, especially those who are in more rural areas. When we realized that there was a dire need to identify villages and areas that needed rebuilding, we created a non-profit collaborative platform which we believe will serve as a central database for all who want to help,” said John-Son Oei, Founder and CEO of EPIC Homes.
“To make things easier for NGOs, organisations and individuals willing to aid the rebuilding process of homes in the east coast, we launched The Project House Relief website where anyone can help with the distribution and identification of areas that needs will be channelled to. We are grateful for the partnership with Tetra Pak for this shared passion to offer sustainable housing solutions to communities in need. With The CAREton Project on board, this can only intensify our efforts to make a difference for victims in the east coast,” he added.
Over 470 recycling drop-off points now available
The CAREton Project has also expanded its collection network with Hilton Petaling Jaya coming on board as its latest collection partner last month. To date, Tetra Pak has expanded its collection network to over 20 commercial partners, with more than 470 collection points across Malaysia.
Consumers who wish to drop-off their used drink packs may visit Tetra Pak’s Recycle Easy website at http://recycle-easy.com.my for the complete list and location of these drop off points.
“Our achievements to date must be attributed to our recycling partners, KPT Recycle; our collection partners who have made it easier for consumers to drop off their used drink packs; and the consumers themselves who collect, rinse, and drop off their used drink packs. We continue to urge more and more Malaysians to grow this momentum. We can still do even better than this,” added Terrynz.
Tetra Pak introduced drink packs recycling in Malaysia back in 2005, when the recycling rate of drink packs was almost negligible. Since then, the recycling rate has been increasing every year, and reached 28.4% in 2014. In 2014 alone, over 440 million drink packs were recycled, amounting to - 6400 tonnes of materials, which have been turned into new products such as cardboard boxes and roofing tiles.