Tea is traditionally consumed hot – in some parts of the world that’s been the way for centuries. But, recently, consumers are showing a growing interest in cold Tea Based Drinks.
The Soft Drinks industry continues to demonstrate a strong growth trajectory, with Tea Based Drinks standing out as one of the growth engines. Within juice, nectar and still drinks, Tea Based Drinks are currently the second biggest in volume and the second fastest growing segment, attracting interest from customers across the world.
The consumption of tea has centuries of tradition in some countries, while only recently becoming popular in others. It can be served in several ways and consumed throughout the day. Though hot tea is still the norm, its popularity has enabled manufacturers to grow the Tea Based Drinks category, which has experienced the highest growth in general, and shown exponential growth across some markets.
New package sizes and shapes are drivers of innovation, and can be successfully used to launch brand new products in the market. On-the-go consumption is the main driver for Tea Based Drinks, so it’s important to have a strong portfolio to match consumers’ needs.
Adding cream cheese to tea, naigai tea, is a huge trend in China that’s catching on in Europe, too. View video: Cheese tea, the surprising new way to enjoy cream cheese
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