Trends, research and consumer insights

​​​​​​​​​​​​​​​​​​​​​​​​​​​Trends, research and insights

At Tetra Pak, we strive to help food and beverage manufacturers make informed business decisions.  We do this through our continuous research and analysis of market and consumer trends and insights.  Find the latest here.​

Woman interacting with digital dashboard

​Industry 4.0

Industry 4.0 is a name for the current trend of automation and data exchange in manufacturing technologies. It includes cyber-physical systems, the Internet of Things (IoT), cloud computing and cognitive computing. Manufacturers and suppliers want to know if this fourth industrial revolution (4.0) is only for large original equipment manufacturers, or can small or medium-sized enterprises (SMEs) benefit as well?

Johan Nilsson, Vice President Tetra Pak Services, presented a white paper on these issues and others by hosting a live webinar on FoodNavigator on April 17

View webinar ​Industry 4.0 and sign up to download the white paper

Need states wheel

Need states - consumer insights

Need States are used by marketers today to provide a clear, fact-based picture of what motivates a consumer to use a product or service.

Say you’re on the beach and it’s hot, you’re going to go for something refreshing to quench your thirst. In the language of Need States, you are looking for comfort. The same might hold true for cold weather. In that case, most consumers would choose a hot chocolate over a cold soda.

At Tetra Pak, we have adopted the Need States model and theory primarily to support food and beverage manufacturers innovate. Need States is one of today’s most recognised and established tools in helping to understand consumer motivation better. It provides an excellent way to identify innovation white spaces together with customers.

Read our Distinction Need State article, the first in a series of 7

Tetra Pak Index, the connected consumer

Tetra Pak Index

The 10th edition of the Tetra Pak Index, published in collaboration with General Assembly, focuses on the fast-moving, information-saturated world of the connected consumer.

This in-depth free global study explores how food and beverage brands can leverage social media and digital channels to cultivate engaging content, that will to initiate and deepen consumer relationships; and harness the power of advocates to amplify positive messages.

Read more about Tetra Pak Index - the connected consumer

Contact us for more information