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Home Insights Cases and articles Consumer trend report milk

In what direction is milk heading?

Despite a rapidly diversifying beverage market, milk remains a top choice for consumers. But that does not mean that milk can stay idle and rely on old merits. Why? Because consumer preferences and concerns evolve, and milk must do the same to continue appealing to consumers.

So, why is it that the love for milk does anything but fade? And what innovations to keep it that way are trending among milk buyers? Learn all about it in our trend report.

REPORT FOR DOWNLOAD IN ENGLISH

Consumer trends and the future of milk

Milk is a food category where tradition now gets company from exciting product innovation. What drives the development are consumers evolving desires and concerns. Keep up with our trend report.

Trend report milk consumer trends
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